I can’t resist smirking, smiling, laughing, and saying, “I Told You So.” This Ad Age article tells the particulars. I think this was a case of Nike thinking the grass might be greener on the other side. It’s not the first time they’ve tried dancing with another partner. Me thinks they’ll come crawling back to W+K. The killer was this quote by Alex Bogusky in this month’s FastCompany regarding his opinion of the Nike work, “I think everyone wants to see the work get better than it is.”
Perhaps if the work had more soul like the new work for New Balance they’d have kept it.
Keep in mind, this isn’t about hating on Cripsin Porter + Bogusky. They do great work sometimes and sometimes they don’t. That fact makes them just like everyone else. They get so much negative attention because they essentially beg for it based on the way they carry themselves. Never toot your own horn; let someone else do it for you.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
