Jan 30 2008

Tipping Point Challenged

Published by Adam at 8:06 pm under Marketing & Advertising, Misc., News

Love this artcle from Fast Company about how the Tipping Point is bogus. I thought Blink was an amazing book; but the Tipping Point was crap. The concept that a few very influential people dictate and determine how the rest of society acts is just silly. I could see that concept working with very impressionable (aka not smart) people. But for the rest of society I’m not buying into it.

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