Opinions And Ramblings By Adam Kmiec On All Things

The Real iPad Review

I bought my nearly 3 year old daughter an iPad this morning.  Yeap, I walked right up to the Apple Store at the Mall of America and waited behind 6 other people to purchase the iPad.  She loves it.  She absolutely loves the iPad.  Since the moment I placed it in her hands she hasn’t put it down.

Is the iPad a killer device?  Is it a game changing device?  Will you love it?  The simple answer is YES…so long as you have the mindset of a 3 year old.  Harsh?  Yes.  But, it’s the truth.  Let me break it down.

The iPad is literally a larger version of the iPhone.  When I say literally, I literally mean literally.  Everything the iPhone can do, the iPad can do.  Or rather everything the iPhone can’t do, the iPad can’t do…and it can do even less than the iPhone 3Gs.

Do you like a linear approach for doing things?  If so, the iPad is perfect for you.  Everything about the iPad interface is linear.  Every desired final action is accomplished through a series of taps.  Want to read a book?  Cool.  Tap the home button.  Tap the iBook app.  Tap the library view.  Tap the book you want to read.  Hopefully, you’re getting the point.  Some will call this brilliant.  I call it rudimentary and lacking, especially when you consider that you’ll be doing a lot of tapping since there is STILL no multi-tasking functionality.  Yes, just like the iPhone, you can’t switch between apps.  If you’re watching a movie and want to tweet a comment about it, you’ll need to exit the movie app, switch to the twitter app, tweet away, close the twitter app, re-launch the movie app, tap to resume the movie…etc.  We’re on the 3rd evolution of the iPhone and the 1st evolution of the iPad…and we still have NO multi-tasking capabilities.

The iPad, by design (weight, size, etc.) competes directly against netbooks.  You’ll find that that iPad costs significantly more than most netbooks, but lacks basic computing features that have been around for more than 20 years.  For example, you will not be able to create folders, move files between folders, rename files, edit files, upload a file, download a file, etc.  Sad.  Remember when I said it lacks features that even the iPhone 3Gs has?  Well, the big one is and integrated camera.  The iPad was tailor made for video conferencing, video streaming, video chatting, etc.  But, Apple opted to eliminate this feature.  Ugh.

The screen is beautiful, bright, vibrant, full of rich colors and a joy to look at it.  Unless of course you’ve used it for more than a minute.  Just like an iPhone you’ll find yourself wanting/needing to clean the screen every 10 minutes.  Except, unlike the iPhone, you won’t be using your shirt or pants to do so 🙂  Oh, and unlike the iPhone, Apple opted NOT to include a screen cleaner.  Just lame.

Sounds coming from the built-in speakers are acceptable.  They’re no substitute for your computer speakers, headphones, or home theater.  But, they do the job when it’s quiet.  However, when my nearly one year old was in the room creating more ambient noise, it was difficult to clearly hear the dialog in the movie Coraline.  Keep in mind, this was when the speakers were turned all the way up.

Apple talks about the size of the iPad as a positive feature.  I agree and disagree.  Is the the iPad sleek?  Yes!  Is it thin?  You bet!  Is it contoured nicely?  Yeaper!  But, it’s still large and not portable by any stretch of the imagination.  You won’t be grabbing for your iPad every time you’re headed out.  That’s an unrealistic expectation anyway.  But, even if you’re a traveler, like me, you’ll think twice.  Why?  Because you’re already traveling with your iPhone (or in my case a Nexus One) and your laptop.  Do you really need both of those and a iPad on the plane?  Can you imagine having yet another item to get through the airport security line?  Oyve!

As a substitute for a book, I find it lacking.  Here’s why. One, you’d never read with it by the pool because the outside light is too blinding and you can’t get the iPad wet.  Two, you’d never read with it in the tub because just as with a pool, you don’t want to get it wet.  Three, would you really take it into the bathroom to read like the 71% of people who indicated they read in the bathroom?  I didn’t think so.  All that aside, the most maddening thing is their are simply way too many options for books on the iPad.  This is a true example of the Paradox of Choice.  Seriously.  You have your Kindle books.  You have your iBooks.  You have 3rd party books like the Cat in The Hat that sit on the screen like apps.  You also have content category aggregator apps like the Marvel Comic Book app.  Each of these apps requires you to have a unique login and each manages the content purchased in that app separately from the rest of the apps.  What does that mean?  That means there is no ONE app to see ALL your books.  You need to manage book libraries across multiple apps.  Add in magazine and newspaper apps and you have chaos.

One of the coolest features of the iPad unfortunately requires a $29.99 adaptor.  You can setup the iPad to be a digital picture frame.  I love this idea especially when you consider the cost of many high quality digital picture frames.  But, requiring an incremental $29.99 investment is just adding insult to injury.

No USB, no camera, no replaceable battery, no ability to create content and heck no cleaning cloth.  I could deal with all of these shortcomings and flaws if the price was something like $349.99 (in line with iPod Touch), but not at $499.99 (minimum).  At $349.99 it would be a nice affordable stretch and step up from an iPod and complimentary to a laptop.  But, at $499.99 I just don’t see how a current iPhone or MabBook user will find value in a device that does less than both of those devices.

This of course begs the question, why did I buy one?  Two reasons.  One, my job and why I’m good at it, is to be on and ahead of trend.  I need to understand what technology can do, can’t do, will do and might do for our clients.  Having an iPad in the house will help me do that.  Two, I genuinely believe as FastCompany does, that kids today will benefit from tools like the iPad.

Let’s just be honest for a second.  What need does the iPad deliver on?  What consumer problem does it solve?  The answer to both is nothing.  It’s essentially a bright shiny Apple object and that’s exactly why you’ll buy it.  However, what I think you’ll find is that just like so many other bright shiny objects, you’ll be bored with it fairly quickly.  Unless of course you’re a 3 year old; then you’ll love it and never want to put it down.

UPDATED: April 5, 2010
Is my review harsh? Possibly. Is it fair? Absolutely. I thought you might want to check out what some other industry leaders, who aren’t blinded by the bright shiny Apply object syndrome, had to say about the iPad.

Dave Winer
“Today it’s something to play with, not something to use. That’s the kind way to say it. The direct way: It’s a toy.”

Jeff Jarvis
“I tweeted earlier that after having slept with her (Ms. iPad), I woke up with morning-after regrets. She’s sweet and pretty but shallow and vapid.” and “The iPad is retrograde. It tries to turn us back into an audience again. That is why media companies and advertisers are embracing it so fervently, because they think it returns us all to their good old days when we just consumed, we didn’t create, when they controlled our media experience and business models and we came to them.”

“People who predicted that the iPad would kill the market for dedicated E-Ink readers are dead wrong. If anything, the iPad is the amazing, magical device that proves the value of E-Ink.

Don’t believe me? Take an iPad to the beach someday and try to spend the afternoon reading. You’ll be lucky if you can see around your own reflection long enough to finish a paragraph of text.”

David Pogue
“There’s no multitasking, either. It’s one app at a time, just like on the iPhone. Plus no U.S.B. jacks and no camera. Bye-bye, Skype video chats. You know Apple is just leaving stuff out for next year’s model.

The bottom line is that you can get a laptop for much less money — with a full keyboard, DVD drive, U.S.B. jacks, camera-card slot, camera, the works. Besides: If you’ve already got a laptop and a smartphone, who’s going to carry around a third machine?”

  • Mike Haillowet

    Not sure why you even bought the ipad when you have such negative remarks that could have been thought through prior to even plunking a buck.

  • Josh

    Love the candor in this post. Do you think that Jobs is Barnum or Bailey reincarnated. Cause you know that an Apple FanBoy is born every second 🙂

  • Mike

    Did you overloop this passage, “This of course begs the question, why did I buy one? Two reasons. One, my job and why I’m good at it, is to be on and ahead of trend. I need to understand what technology can do, can’t do, will do and might do for our clients. Having an iPad in the house will help me do that. Two, I genuinely believe as FastCompany does, that kids today will benefit from tools like the iPad.”

    It's a GREAT device for a kid as a teaching and entertaining tool. I can see huge benefits for my daughter. But, is it a great device for me? Nope.


  • The 1G iPad is more of a promise of what's to come than a finished, useful product. I WANT one, but can't think of a single damn thing it can do better than my iPhone and Macbook.

  • I'm becoming convinced the iPad is an expensive digital photo frame.
    I'm a fallen angel myself (ex-fanboi) and I hadn't been too excited, but these latest reviews take the cake.
    The only way a tablet like this could work is if the OS is a *web OS*: run web apps in separate tabs or even chrome-like standalone interfaces. That way you're not multitasking but you are distributing tasks.
    Now, if I'm writing an article, I can't even look up a fact on the web without switching? Sad.

  • jruggiero

    Thank you for this honest review!

    – Jennifer

  • “I genuinely believe as FastCompany does, that kids today will benefit from tools like the iPad.” Don't you think that kids today would benefit more from a device they can tinker with, program for, interact with as an actor not consumer? I'd say your daughter will soon deserve more than a device that says “sorry you're not allowed, just buy something” to most of the ideas she can come up with to do with the device?

  • Rob

    why did you buy it? you could have read all of this in reviews or from the keynote. lame…

  • Rob, I guess you missed this part:

    “This of course begs the question, why did I buy one? Two reasons. One, my job and why I’m good at it, is to be on and ahead of trend. I need to understand what technology can do, can’t do, will do and might do for our clients. Having an iPad in the house will help me do that. Two, I genuinely believe as FastCompany does, that kids today will benefit from tools like the iPad.”

  • It's not a real computer, period.

  • Robert

    Nice review. I've liked the idea of the iPad and lobbied for it on various blogs for the last three years. I've always wanted one single, elegant device for consuming all media… books, magazines, music, TV, movies, and the Web. But I don't want to have to carry a laptop everywhere to do it. Also, laptops just aren't good for consuming books and magazines; it requires too much scrolling.

    Unfortunately, Jobs' decision to not support Flash has nixed these hopes, at least for now. I read a lot of books on O'Reilly Safari and when I went to their site on the iPad yesterday, I found that none of their content is available because their interface is Flash-based. I also don't like that the iPad won't multi-task. In my mind, that's just inexcusable in 2010. Finally, you raise a good point about using the iPad out-of-doors. If I can't read it while I'm in the car (with someone else driving, of course!) or sitting in the park, then that's a big drawback too.

    In short, I love the promise of the iPad, I just don't think this iteration is lives up to that promise.

  • jay

    You actually have nailed exactly why the ipad will be a stunning success. The overwhelming majority of the consuming public is technologically unsophisticated. Most people use their personal computers for browsing, facebook and email. Their computing habits are more in line with your 3 year old than with any techie that requires multi-tasking capabilities! It is a win-win for Apple. They get the techno savvy like you who has to have the latest gadget, and they get the masses who don't know the difference between a usb port and a firewire port! Simplicity is the key to success!

  • Robert

    I just discovered this article by Robert Love, an Android developer, which explains why the iPhone and iPad don't currently support multi-tasking. It wasn't for the reason I thought. It's good info.


  • Robert this was a fascinating read. Thanks for sharing.

  • Alex

    I think the ipad can be a good reading device. What infuriates me about it is Apple forcing it to be a closed system. Every book, every movie, every son, every game all those hundreds or even thousands of dollars that each sucker will spend on the ipad, on the iPhone, or iPod will only ever work on Apple proprietary devices.

    Once you buy into an ipad, you are stuck and at the mercy of the greedy Apple corporation. I call that a ripoff!

  • Best iPad review yet.

  • Nice link bate

  • dave

    Oh please. You're just an idiot and a troll. I refuse to believe you're this dumb. Hope the page hits are worth it.

  • Dave, very thought provoking comments. Also love the fake email address.

  • Well I don't expect most to agree with me. It's too easy for everyone to go with the flow and be blinded by the bright shiny object.

  • Amen. The Walled Garden is ridiculous. Their decision to be closed is why Google's Android platform will kill them in 2010.

  • I completely agree with you on simplicity. But what happens when the average user ends up at ABC.com (because you know they aren't “smart” enough to download the ABC app) and sees nothing but a broken site? Ditto for NBC, CBS, CNN, and 75% of other sites out there? They won't understand why, because they don't care about the HTML 5 vs. Flash debate. All they'll think is their iPad must be broken.

  • Really? Comparing people who like the iPad to a three year old? That they are just people who “go with the flow” and are “blinded by something shiny?” That's called link-bate; you're not adding anything to the conversation your just being a bully.

  • I happen to agree with you…but I think that type of autonomy should scale with age. My 3 year old can't create as well as she can consume…right now. But, in 2 years…totally different story.

  • Mark-

    sorry you feel that way. but, no one bullied you to read my post. My 3 year old analogie is similar to what Dave Winer said, “8. I promised a verdict, so here it is. With the caveat that it's after one day and I reserve the right to change it at any time: Today's iPad, the one that I just bought, is just a demo of something that could be very nice and useful at some point in the future. Today it's something to play with, not something to use. That's the kind way to say it. The direct way: It's a toy.”

    The iPad is a toy. And it's one perfectly suited for a 3 year old.

    You can read his full post here http://www.scripting.com/stories/2010/04/03/ver

  • I'm not saying you bullied me to read your post, I said that you are being a bully IN your post. I read your post because I wanted to see what people are saying about the iPad, but what I found was a comparison of iPad users, a category I fall into, to three year olds who are distracted by shiny things. Thats why its called link bate- you wrote an article masquerading as a balanced criticism of the iPad that was instead an veiled insult to Apple and iPad fans and a placation to the people who have already written the ipad off. I'm giving an honest criticism here.

  • kennethjust

    Love the candor in this post. Do you think that Jobs is Barnum or Bailey reincarnated. Cause you know that an Apple FanBoy is born every second 🙂

    Rename File Easily

  • There's no linkbate. There's no masquerade. There's no bullying. There are, however, my thoughts and opinions. Clearly the issue is that my opinions don't line up with yours or the other mac fans. There's some simple facts here. The iPad lacks swappable battery, Flash, USB, camera, cleaning cloth, the ability to create documents, the ability to edit/save/move documents, the ability to read file formats like AVI and so much more. The iPad costs more than a netbook and an iPhone, but does less than both devices. Those are simple and indisputable facts. Those facts make it less of a killer device and more of a toy. My 3 year old loves it. I don't. Those are also facts.

  • Josh – thanks. Too many people get caught up in the hype. Even Jeff Jarvis admitted doing it http://www.buzzmachine.com/2010/04/04/ipad-dang… – I don't buy hype or hope. I buy facts and reality.

  • Josh – thanks. Too many people get caught up in the hype. Even Jeff Jarvis admitted doing it http://www.buzzmachine.com/2010/04/04/ipad-dang… – I don't buy hype or hope. I buy facts and reality.

  • There in lies the problem. It's cool, but what purpose does it solve beyond being a great conversation starter!

  • you can use it in the car at night. but, trying to use it under bright sunlight is a no-no. It's as bad, if not worse than using the new macbook pros outside. The reflective screen (instead of the matte finish) makes it virtually impossible to use under the sun.

  • So by your logic, an iphone is more suitable for a 3 year old than an adult as well, since it suffers from all the same faults you listed above? It sounds like you think anything that isn't a full blown computer is a toy. Oh, and lack of a screen wipe? Are you joking? And complaining about not being able to get it wet? It sounds like you spent no more time thinking about this article than the time it too you to type the words.

  • Mark

    As I mentioned in the post, the iPhone does so much more than the iPad. That's why the iPad doesn't make sense for the mass market. You can see my thoughts on the iPhone relative to the Nexus One here: http://www.thekmiecs.com/shopping/the-google-ne

    I also believe the iPhone solved a huge problem when it came out. Before the iPhone smart phones were bulky and relegated to being phones that could get email. The iPhone's slim form factor and app market transformed the cell phone category.

    If the iPad works for you, that's awesome. I don't doubt there's going to be a niche audience that finds great use of the iPad. But, I tend to agree with this New York Time article on why it won't be a big time winner.


  • Great review! Way to say what needs to be said. I love how you always speak your mind regardless of convention and what others may think. That's why your blog is a must read.

  • J H

    That article misses the fact that Android bundles are based on functionality that existed long before on NextStep. Well written iPhone apps do exactly what Android apps do, serialize their state to disk.

  • Can you elaborate a little more on that? Thanks.

  • There were plenty of phones that did what the iPhone did when it was released, but that didn't do those things well. In fact, there were droves of detractors out there just like you complaining about the iPhone's lack of features. Apple came into an established market with a fresh take and killer execution and changed everything. Tablets have existed for years. I owned a tablet all through college, but It was poorly executed. The iPad seems like a solution to a problem that doesn't exist only because nobody has done the tablet right, whereas cell phones had a pretty established market. What apple will hopefully do is spark some excitement about the tablet form factor and usher in a new way to interact with content that doesn't involve hunching over a laptop or messing around with file systems.

    I implore anybody reading this review to ignore the author and instead take a cue from his daughter who seems to understand how cool the ipad really is.

  • Sigh. I feel good about my opinions. Especially since folks like Winer, Jarvis and Pogue seem to agree. Also, sites like The New York Times and TechCrunch have similar points of view. It's your right to disagree and buy one. It's also my right to have an opinion. And my opinion is that you don't want to have a discussion – you simply want to act like a fan boy. I'm moving on.

  • Thanks. There will be no blind drinking of the Kool Aid. If it was as revolutionary as predicted by Jobs, I'd have no problem saying so. But right now the iPad feels a lot like the AppleTV. It's neat, but ultimately doesn't solve a problem.

  • The Marvel app looks AWESOME.

  • DAbbott

    Invitation to Adam to check LinkedIn's Technology in Education threads. Several of us look at the iPad as the first stepping stone, the next generation of computers which will be native for your daughter's generation.

    Using the iPad with iWork, create a file and then save it to a cloud or send it off immediately, to the recipient and to yourself for later. I do this already, create files with my old-fashioned laptop and upload to me.com and Dropbox.com. I enjoy being Green by using a cloud instead of thumb drives and back up drives which require packaging and shipping, in addition to lots of little physical pieces that will one day be in a landfill.

    iPad's second generation will have the camera installed…I expect it will happen later this year. Apple understands the tens of thousands of Deaf people who prefer Apple technology with iChat Video. With Skype video, too, the iPad will be a first-choice for folks who want to do non-business video conferencing.

    I shall save this article for when your daughter's in high school and my vision of smart, Green computing has become a reality. (-8

  • jay

    In technology as in life you evolve or you die. Flash is no longer the best way to display content. Old habits die hard and change is never easy. Most of those companies you have cited are working feverishly to become ipad friendly. Those who see the future get to participate in it while those who insist on the status-quo lag behind. By the way, being technologically unsophisticated does not equal being unintelligent. For many its a choice. So when they see broken sites at ABC.com they wont think their ipad broken they will think ABC doesn't care what i encounter at their website.

  • You're hinting at exactly why I'm so irritated by the iPad. It has so much potential. With video it would have been a killer device. The only area where I'll push you on is iWork. iWork and MobileMe have been failures. Keep in mind Microsoft Office still has between 80% and 90% market share (depending on who you believe). A more robust cloud-less option would have made sense for that reason alone, but when you consider their choice to pick AT&T as the cellular provider, it's maddening.

    I'm convinced the Microsoft Courier and more likely a google android powered tablet will bring to the forefront exactly what I think the industry needed and what Apple should have done in the first place.

    I will definitely check out the threads you referenced. Thanks for stopping by!

  • Jay, could be. But the number of in-lab usability testing scenarios I've been in over the years have me thinking the other way. People are habitual and expect things to just work. We've been conditioned to blame the device (aka restart the computer) when we encounter a problem.

  • geofg

    I'm not so sure. My kid started to learn to write before he could read. He got an XO* laptop when he was about 2 (maybe younger – I forget). He would type letters into the text-to-speech app and hear gobbledygook. It was thrilling. He discovered that typed numbers sounded like actual words. Then he tried copying words from books or asking me how to spell things so the computer could read them back to him. He enjoyed composing music from random notes and drawing. Most recently (he's 4 now) he has been dragging the turtle graphics icons together. He was really excited when I told him this was programming, because that’s something daddy does (his programs don't do much, he can change the constants and get different colors and the like).

    Little kids create all the time. Sand castles, imaginary stories, costumes, performances, the ways they manipulate us, the funny noises they make as they learn to talk. Babies discover who they are and what they are, they discover their independence by interacting into the world and seeing how it reacts back. I doubt that “consuming” – I should say listening, watching, and so on – comes any earlier than creating. The two are mirror images of each other. They go hand in hand.

    These days he likes to play games on his mom's iPod touch. That really is consumption with just a touch of creation. We strictly limit the time with it. I don’t think my son is any smarter or better educated because he played with it or the XO: it was just one experience among many (and it was very effective for diverting him from mommy and daddy’s keyboards). I very much doubt that it or the iPod is better than the full sensory and tactile experience of messing with the world of people and things.

    * The XO is the one laptop per child machine.

  • Good points. Definitely worth considering. If only Apple thought of the iPad as a creation device 🙂

  • johnabbott

    I'm a little confused as to how a kid would benefit from an iPad? What does an iPad teach a child exactly? Isn't it merely a consumption device? If it came with BASIC built-in and you could hack it and you encouraged a child to do so, I can see the argument, but otherwise it seems not to make much more sense than buying her a Wii.

  • wardmundy

    No data storage, no ability to print. Dave Winer compared it to the PC Jr., but at least the PC Jr. had storage and printing capabilities. It'll be fine for people under 12 years old. For everyone else, it's just something to show off.

  • John

    A lot of it is the instant response she gets. Inside of 5 minutes she was able to figure out how to turn it on, unlock it and launch the Toy Story App. The Toy Story app is literally a book and it offers the ability to highlight the words while speaking them. While she can't spell more than a few basic words, she's already picking up visually what words are what. It's cool to watch. Wish I had one when I was 3!

  • I think both sales and usage will prove most of this analysis wrong, but I wanted to point out one part that rings as wrong based solely on logic—most of your criticism centers around the iPad being too limited, but when you get to Books you then without blinking criticise it for having too much choice. The lack of any comment on this apparent discrepancy gives pause for thought about the depth of analysis that has actually gone into any of the points in the article.

  • No data storage? Really? Y'think?

  • Duncan-

    I'm more so surprised that there's not the ability to simply locate all books. For example on the Android and even the Palm OS you have a “global” search. If you type “Adam” into global search it locates all things named Adam (songs, movies, pics, etc.). The addition of that one feature could have resolved the chaos.


  • *A* web OS?
    I think it should run *the* webOS.
    If Palm came out with a tablet device running webOS and marketed it correctly, it would walk all over the iPad.
    Multi-tasking, Flash…

  • archaictree

    Who says the Apple way of using a tablet should be the only way. There are a lot of people who have used the early generations of the tablet and like it. There will be many newer generation of the tablets coming out later this year. They will present the user with other ways of experiencing a tablet. I just reject the notion or hype that Apple fanboys push about Apple getting the tablet right.

  • I think a Palm WebOS version would be killer. Multi-tasking, Flash support, etc.

  • Totally agree. Would love to see it released. I'm also excited for the Microsoft Courier.

  • Android bundles and NextStep bundles are not really related. Also, iPhone serialization has nothing to do with bundles.

  • You can read any non-DRM EPUB book you want to in the iBooks app. That means it's not a problem for open content, and there are other reader apps too if you don't want to convert to EPUB or you want to use other closed formats.

  • I wonder what those 32 GB are for, then…?

  • wardmundy

    Your 32GB is for application storage. Try saving an email attachment, and you'll learn the difference.

  • Great review and of course, the walled garden needs to go away!

  • I never said The Apple way should be the only way we use tablets. It's currently one of the best way and there are sure to be new and better ways that will come out in response to the iPad. But the backlash against it is just getting ridiculous. What is it that irritates people about Apple so much?

  • I'd prefer an android based tablet myself, I'm excited to see what Google comes up with in this space.

  • Really appreciated your honest review, and will be featuring it my blog tomorrow.

    And you're also handling the blowback like a champ. Kudos for that too! B )

  • PA

    My 5 year old has a similar opinion!

  • Piot

    Perhaps I missed something in the comments … but why do you say: “no ability to create content”?

  • You won't be able to create a video, take a photo, author a new Word document, etc. natively. To do basic creation of word documents you'll need the Apple iWork app. But, keep in mind it's designed more for editing than creating from the ground up. I think as many have said, it's a device for consumption, not creation.

  • I think the debate on both sides has become a little overly harsh…there are pros and there are cons. I myself agree that the cons FOR ME right now are such that I passed, and am waiting (not for very long mind you), on an Android-based tablet.

    Which will hopefully have Swype, and be a slightly smaller form factor. After holding the iPad, I feel a 7.5″ screen would be plenty, and with smaller bezel yet likely overall a bit thicker (the batteries for 10 hours have to go somewhere), that device would be more practical for me. Paperback vs. Magazine size if you will.

  • Piot

    OK. I see why I was a little confused.

    Sure the iPad doesn't have a camera so no, you cannot 'create' a photo. But let's be realistic here…. you don't see many people running around taking holiday snaps on their netbooks or laptops. The iPad is a not a pocketable device. It's a 12 inch diagonal, rectangular slab of metal. Even if it had a camera it would not be ideal for that purpose.

    The iPhone App Store has hundreds of image manipulation apps. You may not be able to create the original photo but you sure can create a 'new' photo.

    Add all the many drawing/painting apps and that adds a whole host of new content that can be created.

    Added to the visually creative apps …. there are hundreds of apps that play, create and save sound and music.

    Note. All of these tools are available today for the iPhone and iPod Touch. More capable and sophisticated versions will be able to take advantage of the iPad's better specs.

    Regarding text and Word docs. Now you are really losing me! Just like on any other computer platform you will need some software in order to create documents. Apple has created software that CAN author Office compatible documents. Maybe someone will come up with something better. I just don't see the problem?

    Digital creation requires a little imagination and SOFTWARE. I feel that you are being a little disingenuous when you say “no ability to create content”…. just because the iPad is not a camera.

  • Randy

    You should call this mess “The Real iPad Smear” because that's really what it is, and no I'm not a fanboy either. Sure, most marketing types are anal retentive and that certainly comes through in your post. But if you want to call this thing a true “review”, you would have left your anti-Apple bias at home and given a more balanced review with some real positives (not just embellishments hidden behind a cheap shot with some attempt at being humorous). For those who want to look at this thing from a glass is half-empty perspective, they bring nothing of substance to the table.

    Personally, as a father of a little one myself, my main gripe with your post is that you would consider giving such a device to someone not even 3 years old. That certainly tells us what kind of a parent you are. For her sake, I just hope that she doesn't end up getting ADHD or some other related disorder!

  • chrishoward

    Why does your 3yo love the iPad but you don't? But she accepts it for what it is, rather than wanting it to be something it is. So she loves what it is, and you lament what it isn't.

    My TV can't show multiple channels at once, my kettle can't make coffee, my fry pan is not good for boiling water, my MacBook can't fit in my pocket, my bookcase is not portable, my pocket camera can't shoot decent video, my car can't go off road, my blender can't cook toast, my “this” can't do “that”, my “that” can't do “this”

    Adults always talk about “can't”. The first thing we do is look for limitations, try to justify to ourselves why we shouldn't.

    Maybe it's the limitations that money imposes. How can we justify having an iPhone, an iPad, and a laptop? So we don't, instead we justify why we can't.

    Someone out there will be justifying their iPad because of what a laptop can't do, or they won't do with it.

    My biggest concern is that I might find myself only using my iPhone as a phone!

    If we look at the iPad like a kid does, without imposing our justification limitations upon it, without expecting it to be something it's not, and we take it for what it is, maybe it is actually quite an wonderful and useful device.

    I want an iPad because of what it can do. As a designer, it can replace paper for me. Instead of sketching ideas on a small notepad, i can sketch them on an iPad and with a lot more flexibility.

    I can sit with a client and quickly sketch up a wireframe of their website as I would previously done with pen and paper.

    I can leave it lying on the coffee table for anyone to use to read the paper, the TV guide, a book, or play a game.

    I can fire up a book, tutorial or other written material and place it next to my laptop while I work through it.

    My kids can replace a heavy bag of text books with it.

    I can see myself using it more than any other of my computing devices. The iPhone has already cut down how much I use my laptop. The iPad will take that further as well as chomping into how much I use my iPhone.

    Kids are “can”s. Why do we lose that when we become adults, and become “can't”s?

  • bentonton

    Simple. If you have an iPad, just buy all your ebooks somewhere other than the iBookstore. Problem solved. You've got your full choice of places to buy books. Apple does not force you to buy from iBooks. You can use the Kindle store, Nook store… whatever you want. Even download for free from non-Apple sites.

    Likewise, for music, you've also got all the choice in the world. Even the iTunes Music Store allows you to share your music with other non-apple devices, as the music sold there is no longer DRM locked. Whereas everything you buy at the Zune store is not only locked to Microsoft, but to the Zune itself. You can't buy a Microsoft Track at the Microsoft Zune Store and use it on a Microsoft Windows Mobile phone. Now that's locked.

    In addition, you can burn your own CDs to your heart's content. As well as rip your own DVDs. No one says you have to buy movies and TV shows from iTunes. You can rent a DVD and rip it. You can get a digital movie from NetFlix or somewhere else and convert it.

    The only thing that you're locked in to, if you don't want to jailbreak your device, is the App Store. Still… you don't hear anyone complaining about the NDS or the PSP as a locked down device.

    The iPad is not a netbook. There are many things a netbook can do that the iPad cannot. But the iPad is not about that. The iPad is about all the other stuff that it does BETTER than any netbook, even those that cost more than the iPad.

  • i read this site and also good good site!

  • Everybody is busy with iPad features, with what it does & what it does not…
    Please folks, iPad is not a computer, not a photo/web camera, not many other things you'd like it to be or you don't mind it not to be.
    It is what it is.

    If you use it only to read books (that Apple let you to read), or to watch youtube movies, or to listen to music, or to creating 'amazing' drawings while you are traveling, you really should buy one and enjoy each one of its features. It is light-weight, (you can always have it in a plastic bag or something…) so you can hold it and carry it the way you want, with no effort. Also ideal for children and elderly…I would say…

    Well, not my children (6yo-twins)! They already use an old Apple (iBook) at home to watch movies, to play games, to chat with granny on web-cam, etc … and at school they use a PC for educative games & other great applications of our time, … so, for that matter, and for them (also for granny), an iPad would be completely useless, because it is not a computer!
    It is what it is.

  • jwilcox09

    I think you making a rather harsh example when saying that three year olds are the only people who can benefit from the iPad. I think that is an entire demographic of people that will feel perfectly fine with a simple internet surfing, email making, music listening device they can carry anywhere. Either way it can be argued until blue in the face, so nice article and thanks for sharing.

  • Kris

    Cute kid!

  • Exactly!

  • The camera is a poor example. As I wrote in the post, it's not so much about taking photos, but it is all about video chatting and streaming. Imagine for example being able to have Google Voice on the iPad and the ability to leverage it for phone calls and video conferences. Again, the iPhone 3Gs supports video taking, but the iPad doesn't?

    Also, try saving an email attachment you got from someone and then editing the file so you can email it out. You can't.

  • Randy-

    I'll take it you didn't read the Fast Company article. If you did, I think you'd see the ADHD is the furthest thing from an option. As for an anti-Apple bias…hardly. I'm typing this on a Macbook (there's also another Macbook in the house) while connected to an Airport Extreme. I have files backed up to Time Machine. I've got music playing through the house using AppleTV and there's 2 iPhones in the house. Considering that financial investment, I don't think you could really call this an anti-Apple bias.

  • TVs can show multiple channels at once 🙂 I'm comparing my expectations to what Jobs set them at when he said things like, “Our most advanced technology in a magical and revolutionary device at an unbelievable price.”

    I don't see at as advanced technology for the reasons listed above, which make it over priced.

  • That's a GREAT comment. It is what it is. Love it.

  • I'm sure fanboys and other unique/niche audiences will benefit from the iPad. But, it's not a mass market device like the iPhone. If we look back in a year at the sales figures I think we'll see it appealed to a niche audience, not a mass one. But, I'll tell you what. If the sales figures show a mass market appeal, I'll buy you one.

  • dfiler

    Yeah, and GUI are just for idiots. In a couple years, you'll look back at having authored this article and feel rather foolish.

  • Well let's not forget, this is the 4th generation/attempt to launch a tablet like device. If this sells well, I'll be smiling because my Apple stock will be doing well.

  • gwynethannejones

    Gah! stop it Apple!!!…don't make me want you again! [pets her macbook and mentally shakes her fist] and Oh why didn't i invest in you back in '97 when i had the chance & opportunity!??? [sniffs] damn iPad… i'm resisting you until you get FLASH, a longer battery charge, and a USB port!

    But wait, there's more!
    Get a Kindle, too cause it's easier on the eyes, darlings
    trust me.
    The Daring Librarian

  • eurox10

    It's the extreme of the KISS (Keep it Simple Stupid) paradigm!
    I believe that it will generate a big wave of iPad like devices with higher OS capabilities.

  • Jim M

    Only one useful niche for the iPad .. as a niche device. Think building inspectors or responder on a fire truck, surveyor, UPS delivery driver, person roaming the library looking for media/books, officer in a cruiser, gate checking agent, etc. It can do one thing allowing an individual to do their one task or use their one app. As a commercial device doing this one task I think it works as long as someone can find a way to keep the screen clean and usable. As a personal multi-function device or multi-function business tool .. failure.

  • Tamarack B.

    “The iPad is about all the other stuff that it does BETTER than any netbook, even those that cost more than the iPad.”

    Such as?

  • Kris

    Well put. I have felt this way about Apple for a long time now – shiny, but overpriced.

  • You can't watch an AVI on an iPhone, iPad, iPod, etc. – nor can you sync it with iTunes. You can't view Flash content. You can't use apps like Google Voice. You can't sync a non-apple device with iTunes and if you do, Apple with try to stomp you (google Palm PRE iTunes syncing). That's pretty closed.

  • Well, the iPad does have a touch screen which nearly every netbook lacks. So it has that going for it. The screen is better than anything I've seen from a netbook. And a netbook won't get “ooohs and ahhs” like an iPad will.

  • Jim

    A colleague and I were having this discussion at few weeks ago at the iMedia Summit. Apple should have targeted the business audience first. There's a whole plethora of things the iPad would have made cooler, easier, simpler, and more portable. For example interior designers would have a field day with this. Imagine having them walk into your living room, taking a photo of your room (well when the iPad lets you do that in version 2.0), then manipulate things. Or what about car dealerships – where you can build your own car for custom ordering.

  • CSX321

    You can get much the same functionality in a $25 toy:
    I don't mean this comment in a snarky way at all. It just seems wasteful to spend $500 for that kind of reading aid. You won't feel nearly as bad when it gets broken!

  • geoZak

    Interesting but man, you're missing the point. Why? Because anyone who still goes on with the futile comparison of iPad to netbooks has totally and absolutely missed the point. Its not because they have the same size and come with a screen and internet that they are comparable. You want a notebook? Go ahead and buy one. But realize this: you're not talking about the same thing and you can't even compare. This is a whole new paradigm that seems to be difficult for someone into technology to see yet. There's a whole world of needs that the iPad will satisfy, but it may not be yours.
    You say its just an iPhone with a bigger screen. Did anyone promise you anything else? Then look at it this way: wouldn't Apple be stupid not to release an iPod Touch with a bigger screen now that the platform is so popular and there are so many apps for it? You don't have to be Steve Jobs to figure that one out!

  • yanalkashoqa

    I totally agree with Adam. I alleady have an iPhone, why do I need a larger version of it and I would pay extra for 3G and for data connection too. Two weeks a go I decided to go for Lenovo S10-3t, it has a flip screen and acts as a tablet. The Lenovo's e-book reader can read my PDF documents and that's enough for me. After comparing the features for both, the Windows 7 netbook was a winner for me and it only costs 499. It might be more expensive than the average netbook but it difinately competes with the iPad in my openion.

  • Guest


    Most of those tasks are already accomplished by proprietary applications that are institutionalized within their department for various devices. Officers already have computers mounted (I stress – MOUNTED, because they have to be) in their vehicles. Many fire departments have the same. Gate checking agents usually have proprietary handheld devices that do everything they need, as do UPS drivers. Building inspectors and surveyors – the ones who want to use computers, anyway – already have everything they need.

    Why would they replace their currently dependable infrastructure with a bunch of shiny, very expensive, unproven toys that would require any applications written to be vetted by Apple first (and could only be written by a subset of programmers anyway, thus reducing competition and increasing cost)? It would be a cost and logistics nightmare. Like Apple, you're trying to solve a problem that doesn't exist – or at the very least, could never be solved, realistically, by the iPad.

  • Guest

    Then you'll never get an iPad, because it will never, ever support Flash.

  • gwynethannejones

    Apple might work out its problems with Adobe….you never know!

  • No, but you did bully. You presented it as a “fair” review. If this is your profession, then you should know that there is no “fair” review, only reviews that present your bias fairly. Your language did nothing of the sort. Instead of emulating Pogue, you cherrypicked him. And that's just either bullying or stupidity. You pick 'em.

    I think the iPad fails at this point, simply because the iTunes store is too clunky. Users won't mistake going to ABC.COM very easily (I mean, shit, you're in interactive marketing, did it ever occur that there could/would/should be browser detection at the site?) but *finding* the abc app is problematic, at best.

    As for the iPad “not being a computer” and “not doing things that netbooks do” – it's more argument that the device has a limited appeal, it is not for those who delude themselves into thinking they need a CLI all the time (until jailbroken, of course, which apparently happened over the weekend).

  • Funny, I saved a .doc from email today and brought it up in Pages. Edited, and it's still around. Second, who gives a shit? For all practical purposes, webmail became my dynamic filestore a long, long time ago. For long term files, there's place for that.

  • Yeap, I'm sure you did. Do me a favor…can you move the file from the folder it's in (assuming you can find the folder), then edit the file name, and send it to me 🙂 You can't because the OS doesn't allow for it.

  • Nigel

    1. I never said this was a fair review. I simply called it a Real review. Very different.
    2. I picked out specific quotes and linked to the entire article. Pogue did say those things.



  • Too much to write here, so, here's my opinion. Good article though.


  • RDRush

    I would have to agree that the mind set is going to be more band-wagon oriented or for the innocent a new avenue of entrancement. The same closed minded development procedure that the iPhone and other iDevices suffer so to haunts the iPad.

    The device is limited and so will entice many to hack the unit for work-around protocols addressing issues with media playback like Flash and the like. This will obviously instigate Jobs into a tiff, as usual, resulting in the App-Store's refusal to supply market level access to those patches and hacks. The result will boil down to the outback hack shack of home-brew cracks; etc. with the possibility of “bricking” your iPad rendering it useless until you can effectively re-install the original operations system of the device.

    The price is mentally crippling for many and as such really warrants investigation of alternate means of entertainment such as netbooks and PMP's like the Archos line up.

    I dropped the iPad in favor of an ASUS T91MT netbook tablet P.C. with Windows 7 Home Premium and installed a slew of eBook reader software like Kindle for P.C. and the usual culprits like the Flash plug-in as well as Adobe Air and Media player. It has its limitations on media playback but, with modification to the media it will suffice quite nicely.

    It's still under $600 to boot with wireless b/g/n and bluetooth so…

    The iStuff has a unique way of hypnotizing you, it gets me everytime, throttling the senses. After the initial amazement wears a bit the sticker shock sets in and it's back to a less than glorious reality.

  • ProofreadPlz

    “Well, the big one is *and* integrated camera.”

  • mattack1

    You mean “complementary”, not “complimentary.”

    Plus, I use my iPhone in the bathtub/bathroom all the time. (Semi-ironically, usually looking something up referred to in the newspaper I'm usually reading.)

  • Nick James

    Negative, just like the iphone it can be jailbroken reletively easy which opens up all the flexibility in the world.

  • Steven

    You have hit it head one, if you want goods to sell tens of millions a 3 year old has to be able to use it, people want technology to complement them not confuse them. They want to experience enjoyment. 99% of the population that technology is sold to are not tech savy. This was why the initial tablets failed, they were targeted towards the tech geeks. Forget them and their negative reviews, the majority don't care, they dont even know what a hard drive is and there is nothing they can do to stop them.

    Want other examples in History Nintendo Wii. Totally transformed the way game companies interact with consumers, the mass market didnt want to know how to use a complicated gamepad. They just wanted it to work. Notice the theme and variation here?

    If this is really your job I would emplore you to just open your mind a look and think of global trends in consumerism. Its not about the technology, it is about the experience, finally technology companies are starting to understand this.

    What consumer problem does it solve? Thats the fundamental error. You don't solve problems in consumerism, this is merely an enabler. Its now up to consumers to use this device to enable them to solve the problems they have. If a three year old can use it, you have covered 99% of the population.

    Good Effort, B-

  • Michael Gray

    He makes claims as to why multi-tasking is not practical, (no hard drive), yet misses the fact that Windows Mobile *does* multi-task and has no hard drive!
    Very well, at that.

  • Mark C

    Hilarious. How as all that openness worked out for Android so far, app count wise?

  • Mark C

    How many New Yorker covers have been created on an Android phone? Just wondering. Because I believe the figure for the iPhone is at least three. Yes, the phone.

  • Mark C

    “my job and why I'm good at it”

    Yep, self-congratulations. The battle cry of every marketing windbag.

  • Samuel from Finland

    Interesting point. I have another one:

    What if the ipad could do all the things people wanted? Well… atleast the important ones. If it would infact work like a laptop, I believe it would eat the sales of other Apple products like the basic macbook. Would you need a macbook, if you had ipad with most of its best features? No you wouldnt.. Thing is, people are gonna buy the iPad no matter how stripped or useless it might be. If the sales numbers go too down with the ipad, apple has the option to launch more features to the ipad, such as the multitasking or maybe a later version with a camera in it or both and more. Bare in mind that this is the first version of the ipad. Im sure some features will be added later on, but still the main reason for some of the things missing in ipad IMO is this: Apples sales might go down with other devices such as the macbook

  • Nick

    Because I buy my technology in hopes for it to get “ooohs” and “ahhs”. Haha.

  • eric

    you might want to read this study: http://mashable.com/2010/03/31/ipad-developer-i

  • CW

    Sorry but you are dead wrong about the Zune. They sell completely DRM-free MP3's just like iTunes. You can burn them, take them anywhere or even use them on your ipod!!

  • I don't think it's about app counts. It's about usage, adoption and market share. Check out this study that shows how quickly Android has grown. It's staggering, especially when you consider that it looks like the iPhone market is saturated and his plateaued.


    Again, you seem to want to avoid the data.

  • I'm not sure what this has to do with the iPad.

  • It must be nice to be anonymous 🙂

  • Grandpa

    Interesting, all the things mentioned as detraction are things that are not important to me. That is why I ordered one.

  • Matt

    DRM FREE my ass.

    Steve Jobs would never agree to DRM Free music.

    He likes having control. And you can't get your music that you download on Itunes onto anything else anyways. They're encoded into a completely different format and put into a nearly inaccessible folder.

  • I think you're missing the point a little bit. It's not about what the iPad is or isn't. It's more that at times the iPad simply disappears. If you're looking at a web page it's as if you're holding the actual page in your hands. There's no computer, no device, no distractions. You're basically holding the web page in your hand and the device you're using recedes into the background. If you're on Twitter or playing a game, there's no computer there at all. You're just holding the list of tweets or the gameplay right in your hands. In some ways it's a completely amazing experience. It's not about multitasking or powerful word processing. It's about the device receding into the background and letting you just do what you want to do.

    With a computer, there are dozens of things going on at once. That's great. But with the iPad whenever you launch an app, that's all there is. Your daughter gets this intuitively. There's something in her hands, and her whole attention is given to what she's seeing. Give a kid that age a mouse and what they mostly do is click randomly all over the screen. They don't get that there's a foreground and a background. With the iPad it's obvious, mostly because there *is* no background. For a “modern computer user” that may feel like a limitation, but if you think of it from a different perspective, do you really want the deeply engaging paperback novel you might be reading to start beeping at you every time someone someone has an inane IM comment? 🙂

    If you're reading a book you're not multitasking, you're monotasking. And the iPad does that perfectly. It's the ideal monotasking tool. That's what it's designed for, and it's done brilliantly. With an iPad, there is no computer. Instead, there is a dedicated device in your hand that does nothing else. Until you launch a different app, of course. Need a map? Tap, you're there. Need a book? Tap. Need a game? Tap. So simple. That's what the iPad is. One task at a time, done right.

    iPad as my main computer? No. My only computer for a weekend trip? Definitely. Would I want to write a novel on it? Probably not, but that's not what it's for. If you want to write a novel you may need a specialized tool, although with a Bluetooth keyboard you could do that too. Write software on an iPad? Nope, but then again you can't write Android software on an Android device either.

    In the old days it was miraculous that you could leave your desktop computer behind and take a laptop on a trip. Nowadays, you don't even have to bring your clunky, giant, heavy laptop with you! What the iPad has done is taken away much of the computer aspect of portable computing and instead given us something you can just use. I've read seemingly a thousand reviews bemoaning the fact that the iPad isn't a computer. Well, yeah, that's the whole idea.

  • Dear Adam, I sympathize with your frustration. I am equally frustrated to know so many people, as you are with the ipad, who are not able to multitask on the computer. For example, I tell/ask them,
    you don't have to close Yahoo page before editing your document.
    or why did you close the file explorer to open your browser?

    There are too many of those muggles out there for us to deal with. They simply refuse to multitask on their computing devices. Irresponsible Apple may be, instead of working hard to educate these muggles, Apple has decided to sell them devices to exploit their mugglicity for financial gain.

    I guess Apple decided to be responsible more towards their share holders than to the universal good of improving the multitasking skills of those uncountable unmanageable muggles and mugglets out there.

  • Seeing as the expectations were 600K sold on day 1 and we haven't yet crossed 500K a week and half later I don't think the street or shareholders will be thrilled.

  • Seth, what you are debating though is if people desire to only do 1 thing at a time or multi-task. Considering that apple just announced the new iPhone OS (version 4) will offer multi-tasking to some degree, I think we have a fairly good idea that multi-tasking is where it's at.

  • Apple dropped DRM for the iTunes music store in January, 2009. They are still AAC encoded and not MP3, but there is no DRM and can be easily converted to MP3 (a lot of devices already support AAC, check your manual).

    To get your music out of iTunes, just drag from iTunes and drop it on your Flash drive, your desktop, etc. So if you have a portable player that mounts as a drive, you can easily just drag the files from iTunes over to it.

  • I keep hoping for a good Android tablet, but will we ever see anything as polished as Pages and Keynote for Android?

  • Tom P

    I'd counter your question with another one: How many people want, or need, to create a New Yorker cover, or a cover for any other magazine for that matter?

  • Great article and creative use of the iPad. If you would like to learn more about multitasking on iPad, check out: http://www.doitwithipad.com/105/multitask-on-your-ipad/

  • Very interesting points you have observed , thanks for putting up.

  • Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.

  • hasanul majed

    This is great…hope i could get one …. i’ve tried to search across the
    internet..and couldn’t find any of free invite that works..Google’s
    business model is more complex in some respects and yet also simpler. 

  • hasanul majed

    Thanks for taking the time to
    discuss this, I feel strongly about it and love learning more on this topic. If
    possible, as you gain expertise, would you mind updating your blog with more
    information? It is extremely helpful for me.

    ipad 3

  • iPads and other tech are becoming great baby sitters thats for sure! But what’s the implications on the kids?

  • Jdougal

    I agree, mult-tasking is important and needed. The harddrive is irrelevant. 


  • Pcdiggs

    Well, for all your supposed insight, everything you stated and predicted was wrong. Even in the present day of the iPad 2, you’re still being ideologically stubborn and biased, and are beginning to sound pig-headed and ignorant (not to mention smug). Just concede you didn’t see the future market correctly and give it a rest already. Regardless of your apparent “anything but Apple” belief system, the fact is the iPad is an amazing device that will keep improving, and Apple (as it is doing now) will dominate the market for years, if not decades to come. Those who are imaginative and creative saw this, those who are utilitarian and stuck in their own stubbornness missed the boat.

  • Adeel778

    Your are right Nick but i think its good for others 🙂

    iphone 5 cases

  • Rumors have been swirling across the web and kept fans buzzing about a probable release date and the upcoming specs of the iPad 3 which is supposed to really be substantially upgraded from both the iPad and iPad 2. One of the most prominent features that fans are hoping for is indeed the retina display because that beautiful rich screen of the iPhone 4 would look even more amazing on the larger iPad 3 display.

  • I agree, multi-tasking is important and needed. Thanks for sharing..

  • Nice review…thanks for sharing

  • Makes scene Nick. I don’t personally like to use the ipad to read however.

  • Battanilink

    The only thing that you’re locked in to, if you don’t want to jailbreak
    your device, is the App Store. Still… you don’t hear anyone
    complaining about the NDS or the PSP as a locked down device.battani

  • limnk

    your device, is the App Store. Still… you don’t hear anyone

  • Amanbrauto

    Well I want to share something for artists who want Precision accurate stylus for iPad:

    Hey check out Estylo from Plai. My vote definately is for Estylo 1.1 from Plai for sketching.I think , E.stylo is indeed with no doubt the most accurate capacitive stylus available in global market,which works without any direct electronic support or radio frequency support.But u need to get use to the holding angles and once u get use to it, its very easy.It also works with gloves on so that u can finally rest your hand comfortably on screen without unnecesary irritating inputs on the screen and it’s ideal for sketching,but may not be good for writing.Its better than Dagi, Adonit Jot-Pro, OStylus, etc because the discs of those styluses while touching the screen gives unnecesary lines or points on the screen near the aim or centre point, most of the time.Also while drawing vertical or horizontal lines with Estylo  u get the buttery smoothness of the capacitive screens with best accuracy possible on a screen.Also till now, By-Zero’s aPen and other styluses for which By-Zero licenses technology or sells aPen with different brand names is also not so good option and not so fast and comfortable. The problem with APen stylus and styluses for which Apen licensed technology is that they only work with Few note taking apps and only with Studio Basic sketch software which lacks important features like copying many photos, Zooming for making fine lines, eye dropper tool, smudge tool, colour blur tool, Dodge tool, lighten or brighten tool, etc.And it does no support other sketch Application.Otherwise if u want an electronic stylus for very light sketching without zooming or other features or if u have no problem using a very limited compatable note taking apps , aPen will work out for u. Also your screen will not accept any other input other than the By-Zero’s aPen once aPen is being switched to on mode until it is switched off.
    Please see




    Please check out this YouTube video i posted regarding Accuracy of Estylo by clicking on the following web link.


    This video illustrates the accuracy of Estylo when drawing thin lines at the end of video.If possible, just zoom to see the thin lines being drawn accurately.
    Estylo is compatible with all capacitive screen devices including iPad.
    Well,This is the way to use Estylo

    I came to know and analysed some important following points on e.stylo.
    Important instructions for highest accuracy of e.stylo in sketching:

    Use atleast 38 degrees slanted screen surface for more tilting comfort.Locate point with preferably back tip because in case of e.stylo 1.0,the corners of the back tip are less curved than that of front,giving more pin point control.Slightly offset back tip,maximum be around 40 degrees from the screen surface.
    Line thickness will start before the little(very small) back tip curve.
    It’s made out of wood, the front tip of the newer 1.1 version of Estylo stylus,works between 0 to 75 degree (Approximately) angle, the back tip works from 0 to 40 degree angle (Approximately), it has all most no self caused drag, the tips are thin and plai.tv team figured out a cool way for it to work with gloves on.The small tip end which is *nearest to the exposed wood part is front tip end and the other end is back tip end.See one of the large side view of e.stylo for better understanding.

    My advice:
    Use back tip for both new 1.1 version and older version for fine sketching.
    For starting a line from an intersection of 2 lines,u can use e.stylo tip in flat position without need for any offset.

    The front and back tips can be operated at various angles from various corner points.One of the corner point is for precision sketching,as shown in this video.

    Well Estylo is ideal for sketching on ipad but not for writing.For writing u need a stylus tip which can move really very fast while moving along short curves or short distances,compared to that in the case of sketching.Acually, till now no capacitive stylus without battery powered network interface is good for writing.For writing battery powered styluses like By-zero is good only if u really don’t need sketching app features like copying many photo layers and images/photos from iPad photo library,zooming for making fine lines, eye dropper tool, smudge tool, colour blur tool, Dodge tool, lighten or brighten tool, etc.  And if u have no problem using a limited number of 2 or 3 Handwriting apps compatible.Also while using By-Zero u cannot charge your iPad.Similar electronic styluses compatible with android devices are available online now.By-Zero is made only for iPad till now.A stylus similar to aPen called iPen for iPad is now launched on kickstarter which is more productive since it works with few other Sketch apps available on itunes other than Studio basic,but still has similar problems in sketching productivity as that of aPen or By-Zero.If its about precision,By-zero or aPen has more precise tip than iPen.However iPen ‘s tip also is not bad for precision.All in all, for sketching purpose,Estylo is the best,it’s more precise than aPen,works with all softwares and program’s on virtually all Capacitive devices like iPad,and it’s cheaper than iPen or aPen.

    The problem with styluses like OStylus,Dagi,Jot-Pro,etc with discs or disc like structures,presently in the market is that the discs of those styluses while touching the screen gives unnecesary lines or points on the screen near the aim or centre point,most of the time.

    I have posted a set on


    Regarding accuracy of Estylo.
     See all my 4 image photos and video on Estylo’s accuracy feature and my comments on my posts on the above stated flickr website.There,See the 2nd image (Ostylus tip touching the screen is shown).You will find unnecessary point or line mark on the screen.However,Estylo does not have this problem,it’s very accurate and simple in design. Capacitive styluses works on Electric charge density on screens and resistive ounces work with Pressure sensitivity(pressure=force per unit area in newtons per metres square).Moreover the sensitivity size of capacitive screens is very slightly larger than that of resistive screens so we cannot use those very accurate resistive styluses with very precise small tip end .Let me tell you that the guys at Plai are creative genius. They have successfully invented a capacitive stylus with best possible accuracy till now at least which can be much improved in future through heavy research and development.Plai successfully have replaced those traditional punchy,rubbery stylus design *which have no accuracy with a highly sophisticated precision lightweight triangular design.More importantly,not only Estylo works with glove but also it does not require any additional direct radio frequency system support and external power.

    If u wish,even though Jot is a disc tip stylus, it it is different than Dagi or OStylus,it’s accurate for medium thick lines (not as much as Estylo) and is much error free than Dagi or OStylus and so u can give Jot a chance for medium thick lines.But Adonit Jot’s tip is not of good quality.I think This much information will be very useful to u. And yes the tip of Estylo will be blunt ones it touches the screen.

  • logo inspiration

    Yeah iPod is easy to use even children can use it easily.
    Nice post carry on!

  • Richarddes07

    Very good information, thanks for sharing with us and hope that you always provide me such type of information.

  • Richarddes07

    plenty of fish ireland