I had a beer this evening with my good friend and colleague Mike Fetrow. Part of our discussion centered around the fact people know they need the quality of $300 boots, but would rather purchase $100 boots because it’s all they can afford right now. If you will, rather than buy the quality product what they really need (usually costs more)…something that will last them years, people would rather simply “save” their money and spend much less on an inferior product.
Well, you know what they say; you get what you pay for. My mom was a big believer in buying quality handbags. Her opinion was that it was cheaper in the long run to buy a quality bag than a cheap low quality one. The reason being, you’d need to replace the cheap bag so frequently that you’d eventually end up paying more than the quality bag’s cost.
For what it’s worth in our discussion, boots were a proxy for websites. As I was driving home I got to thinking about other items that you shouldn’t skimp on.
- Watches
- Shoes
- Belts
- Sunglasses
- Socks (trust me)
- Mattresses
- Pillows
- Towels
- Silverware
- Wine Glasses
- Speakers
- Office Chairs
- Vodka
Eclectic list…but I think it’s a good one.
Global Head of Digital Marketing & Social Media at Campbell Soup Co. Running a marathon at a sprinter's pace. Love ironing and my
