Men Don’t Do The Victoria’s Secret Thing This Year

I promise you that there is nothing more expected and boring than giving chocolate, flowers, and the obligatory special something from Victoria’s Secret for Valentine’s Day.  I suggest you pass on the genericized pseudo lingerie from Victoria’s Secret and instead up your game with offerings from Agent Provocateur. As this video demonstrates, there’s just a little something better about Agent Provocateur.

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In all seriousness, I admire Agent Provacateur. They carefully manage their brand at every touch point.  The in store experience is amazing.  But, you won’t find these stores in every city.  Instead they’ve chosen to be selective about which markets to enter.  For example, you can most definitely find them in Sin City.  Their website delivers the type of sultry messaging and I’m sure generates the desired behavior from visitors.

Recently they started tweeting and blogging.  Their tweets and posts are right in line with the brands soul.  For example, a recent blog entry was titled The History of The Thong.  Again, they get who they are and they’re delivering.  Bravo.

While Victoria’s Secret has become the boring, expected, and conservative brand, Agent Provacateur has continued to own SEXY and be seen as something special.  So with that in mind, I urge you all to consider being bold this year for Valentine’s Day and foregoing the traditional Victoria’s Secret present for a real treat that will make a serious statement.