Jun 15 2008
BMW Should Give Me A New M3
I’m a life long BMW fan. I worked on BMW while at Fallon. I’ve owned a BMW. I tell anyone that will listen that they should by a BMW over a Mercedes, Lexus, etc. I think BMW should give me a new M3 Sedan. By doing so they’d be making money on me. Don’t believe me? Let’s do the math.
In looking at the math, we’ll use rough numbers, and only look at things that I can quantify easily. So what does that mean?
- I offer BMW 1 blog post per day, 10 Twitter updates, and 10 Facebook Statuses. I can’t even quantify the verbal offerings
This means BMW gets 21 touch points from me per day. - Over a 365 day year, they’d garner 7,665 touch points.
- This site gets about 1,000 visitors a day
- My Twitter stream is seen by about 4,000 people a day
- My Facebook status is seen by 100 people
- So that means my reach (not including overlap) is 5,100
- That means 5,100 people would be exposed to 7,665 messages for a total of 39,091,500 impressions.
- Using a VERY conservative $5.00 CPM, BMW would be getting $195,457.50 in paid media
- Let’s round up the cost of a M3 to $70,000.
- With a $70,000 investment, BMW would net $125,457.50
That’s the deal of the century because not only would make money on the deal, you’d have an owner for life, and possibly a bunch of new owners…that of course depends on how persuasive I am. For those of you that know me, you know how persuasive I can be
I decided to test my theory and sent a note to BMW. I’ll eagerly be awaiting their call.
This…. I love.
Look at it this way…if BMW and their agency was on their ball, they’d totally take me up on this. I mean what do they have to lose?
I don’t know - new beemers really aren’t that great. true, better than a lexus and better than a lot of Benz’s…but, they really seemed to be shifting their focus to selling more cars and increasing production etc..which i think 1) has hurt quality and 2) means they are more focused on the average driver and not so concerned about the enthusiasts.
they also represent about the worst value one could imagine in a car. a 3-series is pushing $40K and they are just not that great. your not getting all that much for the money. and again, for all that money you’d think you’d be able to keep it out of the repair shop, but with all the techo-crap that is piled on these things now, that is where they like and need to go - often.
i’d take my old e28 m5 over anything they’ve made in the past 10 years. until they come back to their roots (which the 1 is pretty decent effort, but even that thing is a bloated, understeer’er - though it is fast as the bejeezus) i’ll shop elsewhere.