Aug 21 2008
Tiger Woods Walks on Water
I love it when a company really gets “it.” I’ve continued to talk about the value of micro Interactions for a while now. Really, it’s all about making the little things matter. Check out this video from EA in response to a Tiger Woods 2008 game owner’s youTube video. The game owner believed there was a glitch in the game…EA is proving him wrong.
This works for so many reasons. First, it shows how engrained in consumer culture EA is. They really are listening and paying attention. Second, the response offers a tongue in cheek approach to acknowledging the “bug.” Let’s face it, there is a bug. Third, this does great things for the Tiger Woods brand. After all, only Tiger could walk on water 
I bought tiger woods pga tour 2008 and it wouldn’t load. tried to getr help from ea sports and there was no way to get help. No contact, no phone no nothing. I know this has nothing to do with you but at least I’m telling it to someone since I can’t voice my concerns to ea sports. They are a lousy outfit and I don’t recommend anybody spending money on any software they can’t get help on. By the way…I am very computer savvy.