Feb 22 2008
Something to Consider About "Branding"
Marketers, Brand Managers, Clients, Art Directors, etc. if there is one thing we all know, making the freaking logo bigger does not equal better or more branding. If you think it does, you are out of your mind. Branding is not your logo and making the logo bigger doesn’t make your brand bigger. Branding is simply put, your BRAND.
Next time you’re thinking about how to increase the branding, take a step back and consider if the visuals and/or type actually align with what your brand actually stands for.
I totally disagree. We’ve all learned the equation in business school:
The larger the logo = Larger sales
IT’S JUST THAT EASY!