Feb 09 2008
So You Wanna Be In Advertising?
Whenever I speak to college students about getting into advertising and understanding the business I point them in the direction of Randall Rothenberg’s, Where the Suckers Moon. The book is a fantastic account of the insanity that is the client agency relationship. Randall chronicle’s Wieden + Kennedy’s win and subsequent loss of the Subaru car account.
Every once in a while I pull this book off the shelf to remind me that there are real reasons for some of the seemingly illogical decisions that are made by clients and agencies.
If you haven’t given it a read, you really should.
