Nov 10 2008
Four Critical Social Media Readiness Questions
Once again, great advice from Michael Leis. In this blog post for iMedia Connection, Michael riffs on the 4 key questions you need to ask before deciding if social media is a viable option for your brand/project. I don’t want to steal the thunder, so I’ll only give you the four questions and not the brilliant commentary.
- Do you have inventory? Is it valuable to your audience?
- What ways does your audience use technology?
- Are you ready for help to be its own reward?
- Are you willing to apply people to the solution?
Glad you liked it Adam. Inspired by one of our Biz Dev folks wishing I would stop all my high-minded jibber-jabber and get down to exactly what was needed to understand if clients and prospects are ready to get going in social media as opposed to wasting precious billable time talking about all the possibilities.
Hopefully it does that. If not, please let me know the qualifiers you find useful.
Thanks again,
Michael