Aug 27 2008
Audi Goes iPhone Compatible
I’ve worked on car brands in the past. The build your own tool/section was always a heavily debated area of the site. Sure it needs to be functional, but it also needs to be sexy and sell you on the car. With the number of people using iPhones and other mobile devices you’d think car companies would start investing in their mobile presence. Audi has done a great job of reaching out to mobile users. Recently they launched two very cool, smart, and progressive features:
- An iPhone formatted site. The site even lets you build your own car on the iPhone and locate a dealer
- An iPhone game that’s 100% free from the APP Store. The game relies on the physics of the iPhone rather than the touch screen.
If Audi, who isn’t a market leader, can do this quickly, efficiently, and really well; then why can’t market leaders like BMW, Lexus, and Mercedes?
