Comments on: You Don’t Need Social Media To Succeed http://www.thekmiecs.com/marketing-advertising/you-dont-need-social-media-to-succeed/?utm_source=rss&utm_medium=rss&utm_campaign=you-dont-need-social-media-to-succeed Opinions And Ramblings By Adam Kmiec On All Things Media Wed, 08 Feb 2012 05:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doug Haslam » Blog Archive » Social Media Top 5: You Don’t Need Lifestreaming to Succeed, and Long Blog Posts http://www.thekmiecs.com/marketing-advertising/you-dont-need-social-media-to-succeed/comment-page-1/#comment-3634 Doug Haslam » Blog Archive » Social Media Top 5: You Don’t Need Lifestreaming to Succeed, and Long Blog Posts Fri, 04 Sep 2009 19:58:33 +0000 http://www.thekmiecs.com/?p=2120#comment-3634 [...] “You Don’t Need Social Media to Succeed”… (in the Short Term) [...] [...] “You Don’t Need Social Media to Succeed”… (in the Short Term) [...]

]]> By: Doug Haslam http://www.thekmiecs.com/marketing-advertising/you-dont-need-social-media-to-succeed/comment-page-1/#comment-3854 Doug Haslam Thu, 03 Sep 2009 20:33:14 +0000 http://www.thekmiecs.com/?p=2120#comment-3854 My add-- I would agree that Apple doesn't need social media- now. They mnake cool products, and people buy them- for years, they have not been disappointed. <br><br>However, Apple risks long-term harm by not building up public goodwill. All they need is another Newton (or three) to squander public trust. If their stuff stops being cool, they will have no karma capital to float them until they get cool again. And with Steve Jobs' exit looming (sometime, who knows when), there will come a time when they won't be able to count on him walking back through that door. My add– I would agree that Apple doesn't need social media- now. They mnake cool products, and people buy them- for years, they have not been disappointed.

However, Apple risks long-term harm by not building up public goodwill. All they need is another Newton (or three) to squander public trust. If their stuff stops being cool, they will have no karma capital to float them until they get cool again. And with Steve Jobs' exit looming (sometime, who knows when), there will come a time when they won't be able to count on him walking back through that door.

]]> By: Doug Haslam http://www.thekmiecs.com/marketing-advertising/you-dont-need-social-media-to-succeed/comment-page-1/#comment-3629 Doug Haslam Thu, 03 Sep 2009 13:33:14 +0000 http://www.thekmiecs.com/?p=2120#comment-3629 My add-- I would agree that Apple doesn't need social media- now. They mnake cool products, and people buy them- for years, they have not been disappointed. <br><br>However, Apple risks long-term harm by not building up public goodwill. All they need is another Newton (or three) to squander public trust. If their stuff stops being cool, they will have no karma capital to float them until they get cool again. And with Steve Jobs' exit looming (sometime, who knows when), there will come a time when they won't be able to count on him walking back through that door. My add– I would agree that Apple doesn't need social media- now. They mnake cool products, and people buy them- for years, they have not been disappointed.

However, Apple risks long-term harm by not building up public goodwill. All they need is another Newton (or three) to squander public trust. If their stuff stops being cool, they will have no karma capital to float them until they get cool again. And with Steve Jobs' exit looming (sometime, who knows when), there will come a time when they won't be able to count on him walking back through that door.

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