If there is one thing W+K can do it’s TV. The work they do for Nike is amazing. It actually blows me away that Nike thought they needed Crispin on board for Nike Running. But, hey I’m sure someone smarter than me is making those decisions. This is their latest work and it’s amazing.
The copywriting make this spot. You can apply the same point being made about basketball to the work we do on a daily basis. While some may make the work look easy, the reality is we great work comes through effort.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
