Web 2.0 is a silly name that for some reason we keep using even thought it makes no sense. 2.0 signifies an evolution. 2.0 is a “new release” or an upgrade. 2.0 is used when we move from something 1.0. For example when we go from Adobe Photoshop 1.0 to 2.0.
The web, by my estimation is only evolution #7.
Web 1.0: Telnet based setups
Web 2.0: Usenet/BBS setups
Web 3.0: CompuServe and Prodigy With Browser Based Navigation
Web 4.0: AOL and the Prominence of Peer to Peer Chat and Chat Rooms
Web 5.0: eCommerce Takes Shape
Web 6.0: Peer to Peer File Sharing
Web 7.0: Shift from Destination to Application Oriented Sites (eg Facebook)
This doesn’t even account for things like then-Macromedia Flash, the browser wars, Mobile Web, etc.
The problem with Web 2.0 is that it dumbs us all down. We’re smart, we’re savvy, and to term today was Web 2.0 over-simplifies the evolution of the web.
Web 2.0 is a gimmicky name that was created to:
1. Sell things
2. Avoid the discussion about evolution
Just something to think about.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy.
