Earlier this week I had the opportunity to share my thoughts at DiGi Day Social on how organizations are evolving to drive social for their business. The slides from the presentation can he seen here:
And the full presentation, including the Q&A, can be seen here:
Social is growing up. Organizations are getting more sophisticated. Much like 1997 when organizations starting hiding credible, battle tested leaders to manage digital marketing, we’re seeing organizations take control of their potential by hiring Sr. Leaders to head up social media. These Sr. Leaders don’t have the luxury or interest in talking in hype. Expectations are high and results rule the day. Companies and consultants that are selling social media services need to up their game. The day when a company could walk in and sell a concept or service without accountability is nearing it’s end. If we want social to have a seat at the adult’s table, we need to start treating like something that matters.