Do you know what the problem with advertising is? Do you know why most people don’t trust what’s said in ads? It’s quite simple really, most companies stretch the truth so far that really what they’re doing is telling a lie. Companies like AT&T spend millions of dollars trying to convince the public that their “network” is as good, if not better than Verizon’s. One of the benefits they tout is the consumer’s ability to multi-task on their phone. For example you can talk on the phone and surf the web at the same time.
I’ll let the ad do the real talking:
Technically, what AT&T is saying is true. I say technically, because so long as you are on the AT&T 3G network you can multitask. Of course the problem is that AT&T’s 3G coverage is horrendous. This isn’t a debatable question. The map doesn’t lie:
My belief is that it’s cheaper to simply be the company you want to be instead of paying millions of dollars to try and convince the public that you’re something you really aren’t. Think about it this way. Instead of dumping 10s of millions of dollars into advertising why not put that money into making the network better…into increasing coverage…into ACTUALLY SOLVING THE PROBLEM.
In the movie, Lord Of The Rings, there’s a very poignant scene when Gandalf tells Eragon “become who you were born to be.” Amen! To paraphrase, companies, become the company you should be instead of trying to convince the public you’re something that you aren’t. Trust me on this one…it’ll be cheaper in the long run.
Global Head of Digital Marketing & Social Media at Campbell Soup Co. Running a marathon at a sprinter's pace. Love ironing and my
