I’m really humbled and thrilled to have been invited by Jeff Caswell of No Jacket Required to contribute to his Project 100. The list of other contributors can be seen here.
The project 100 aims to asks 100 authors to contribute 400 words about “Marketing in the Social Media Era.” This project is a collaborative book effort, similar to the the Age of Conversation project. The book will then be published via Lulu and made available in hardcover, softcover, and ebook. That’s a pretty damn cool project, no matter how you slice it.
So now begins the toughest part of this endeavor; what should I write about? It’s a question all writers struggle with. I have a few ideas in my head, but if you’ve got some recommendations, feel free to post away.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
