Comments on: The Non Popular Question About The P&G Digital Night http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/?utm_source=rss&utm_medium=rss&utm_campaign=the-non-popular-question-about-the-pg-digital-night Opinions And Ramblings By Adam Kmiec On All Things Media Wed, 08 Feb 2012 05:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Warren Sukernek http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-727 Warren Sukernek Fri, 13 Mar 2009 15:18:26 +0000 http://www.thekmiecs.com/?p=1795#comment-727 Peter & Adam, excellent points. It really is an enterprise wide issue, not just sales and marketing. And it is quite possible that departments like Finance or Production have stronger networks/ communities that make more of an impact. Peter, as far as the WOMMA conversation goes, BzzAgent is a leader in that association and has driven the conversation for strong ethical standards and full disclosure. Peter & Adam, excellent points. It really is an enterprise wide issue, not just sales and marketing. And it is quite possible that departments like Finance or Production have stronger networks/ communities that make more of an impact.

Peter, as far as the WOMMA conversation goes, BzzAgent is a leader in that association and has driven the conversation for strong ethical standards and full disclosure.

]]> By: warrenss http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-5135 warrenss Fri, 13 Mar 2009 15:18:00 +0000 http://www.thekmiecs.com/?p=1795#comment-5135 Peter & Adam, excellent points. It really is an enterprise wide issue, not just sales and marketing. And it is quite possible that departments like Finance or Production have stronger networks/ communities that make more of an impact. Peter, as far as the WOMMA conversation goes, BzzAgent is a leader in that association and has driven the conversation for strong ethical standards and full disclosure. Peter & Adam, excellent points. It really is an enterprise wide issue, not just sales and marketing. And it is quite possible that departments like Finance or Production have stronger networks/ communities that make more of an impact.

Peter, as far as the WOMMA conversation goes, BzzAgent is a leader in that association and has driven the conversation for strong ethical standards and full disclosure.

]]> By: Adam http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-718 Adam Fri, 13 Mar 2009 03:33:21 +0000 http://www.thekmiecs.com/?p=1795#comment-718 Peter- Agree. This concept if applied correctly should be something everyone buys into; from the janitor to the CEO. Can't wait to get your thoughts! Adam Peter-

Agree. This concept if applied correctly should be something everyone buys into; from the janitor to the CEO. Can’t wait to get your thoughts!

Adam

]]> By: adamkmiec http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-5134 adamkmiec Fri, 13 Mar 2009 03:33:00 +0000 http://www.thekmiecs.com/?p=1795#comment-5134 Peter- Agree. This concept if applied correctly should be something everyone buys into; from the janitor to the CEO. Can't wait to get your thoughts! Adam Peter-

Agree. This concept if applied correctly should be something everyone buys into; from the janitor to the CEO. Can’t wait to get your thoughts!

Adam

]]> By: Peter Kim http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-717 Peter Kim Fri, 13 Mar 2009 03:28:59 +0000 http://www.thekmiecs.com/?p=1795#comment-717 Adam - best comment I've gotten in a long time. I'm taking some time to consider what you've proposed before responding. To take your analogy one step further, it shouldn't be sales and marketing that get all the direct credit. What about production? Design? G&A? Does compensation start looking more traditional when we divide it back up across contribution? To Warren's point - reminds me of the early backlash vs. BzzAgent and similar issues tackled by WOMMA. Not so much focus there anymore. Wonder if the issue was settled then or just went dormant. Adam – best comment I’ve gotten in a long time. I’m taking some time to consider what you’ve proposed before responding.

To take your analogy one step further, it shouldn’t be sales and marketing that get all the direct credit. What about production? Design? G&A? Does compensation start looking more traditional when we divide it back up across contribution?

To Warren’s point – reminds me of the early backlash vs. BzzAgent and similar issues tackled by WOMMA. Not so much focus there anymore. Wonder if the issue was settled then or just went dormant.

]]> By: Peter Kim http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-5133 Peter Kim Fri, 13 Mar 2009 03:28:00 +0000 http://www.thekmiecs.com/?p=1795#comment-5133 Adam - best comment I've gotten in a long time. I'm taking some time to consider what you've proposed before responding. To take your analogy one step further, it shouldn't be sales and marketing that get all the direct credit. What about production? Design? G&A? Does compensation start looking more traditional when we divide it back up across contribution? To Warren's point - reminds me of the early backlash vs. BzzAgent and similar issues tackled by WOMMA. Not so much focus there anymore. Wonder if the issue was settled then or just went dormant. Adam – best comment I’ve gotten in a long time. I’m taking some time to consider what you’ve proposed before responding.

To take your analogy one step further, it shouldn’t be sales and marketing that get all the direct credit. What about production? Design? G&A? Does compensation start looking more traditional when we divide it back up across contribution?

To Warren’s point – reminds me of the early backlash vs. BzzAgent and similar issues tackled by WOMMA. Not so much focus there anymore. Wonder if the issue was settled then or just went dormant.

]]> By: Adam http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-715 Adam Fri, 13 Mar 2009 03:12:25 +0000 http://www.thekmiecs.com/?p=1795#comment-715 Excellent points. Compensation is just 1 piece. The "working hours" part is another. What about message control? Are there specific talking points we'd have to use? If we didn't use them would we be fired? Can we talk negatively about a product? Many questions. Excellent points. Compensation is just 1 piece. The “working hours” part is another. What about message control? Are there specific talking points we’d have to use? If we didn’t use them would we be fired? Can we talk negatively about a product? Many questions.

]]> By: adamkmiec http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-5132 adamkmiec Fri, 13 Mar 2009 03:12:00 +0000 http://www.thekmiecs.com/?p=1795#comment-5132 Excellent points. Compensation is just 1 piece. The "working hours" part is another. What about message control? Are there specific talking points we'd have to use? If we didn't use them would we be fired? Can we talk negatively about a product? Many questions. Excellent points. Compensation is just 1 piece. The “working hours” part is another. What about message control? Are there specific talking points we’d have to use? If we didn’t use them would we be fired? Can we talk negatively about a product? Many questions.

]]> By: Warren Sukernek http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-714 Warren Sukernek Fri, 13 Mar 2009 02:56:51 +0000 http://www.thekmiecs.com/?p=1795#comment-714 Adam, provocative question and one that I think will become even more relevant as more companies focus on social media. But first, as illustrated by your examples, the expectations and needs for community outreach have existed for a long time, way before social media. However, as our personal networks/communities have grown dramatically beyond the Dunbar number due to social networks, the potential impact that an employee now has is far greater. One would hope that the goals of the company and employee are in alignment. But if they are not, then compensation is just one question that needs to be addressed. Other issues would be appropriate behavior/communication during working hours as well as the credibility issues of "influencing" your friends. Sounds like we could be headed down a slippery slope. Adam, provocative question and one that I think will become even more relevant as more companies focus on social media. But first, as illustrated by your examples, the expectations and needs for community outreach have existed for a long time, way before social media. However, as our personal networks/communities have grown dramatically beyond the Dunbar number due to social networks, the potential impact that an employee now has is far greater. One would hope that the goals of the company and employee are in alignment. But if they are not, then compensation is just one question that needs to be addressed. Other issues would be appropriate behavior/communication during working hours as well as the credibility issues of “influencing” your friends. Sounds like we could be headed down a slippery slope.

]]> By: warrenss http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/comment-page-1/#comment-5131 warrenss Fri, 13 Mar 2009 02:56:00 +0000 http://www.thekmiecs.com/?p=1795#comment-5131 Adam, provocative question and one that I think will become even more relevant as more companies focus on social media. But first, as illustrated by your examples, the expectations and needs for community outreach have existed for a long time, way before social media. However, as our personal networks/communities have grown dramatically beyond the Dunbar number due to social networks, the potential impact that an employee now has is far greater. One would hope that the goals of the company and employee are in alignment. But if they are not, then compensation is just one question that needs to be addressed. Other issues would be appropriate behavior/communication during working hours as well as the credibility issues of "influencing" your friends. Sounds like we could be headed down a slippery slope. Adam, provocative question and one that I think will become even more relevant as more companies focus on social media. But first, as illustrated by your examples, the expectations and needs for community outreach have existed for a long time, way before social media. However, as our personal networks/communities have grown dramatically beyond the Dunbar number due to social networks, the potential impact that an employee now has is far greater. One would hope that the goals of the company and employee are in alignment. But if they are not, then compensation is just one question that needs to be addressed. Other issues would be appropriate behavior/communication during working hours as well as the credibility issues of “influencing” your friends. Sounds like we could be headed down a slippery slope.

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