I came across this today while trying to read Peter King’s always fantastic, Monday Morning Quarterback (yes, I know it’s Tuesday). My initial thought is that it’s very smart. You only get the savings when you order a subscription and it’s pretty damn easy to earn the cash. For something like twitter, it would only take 2 clicks. That’s a great mutual exchange.
I have a feeling we’re going to see a lot more of this in the near future.