We take a photo. We share it. We collect it. We upload it. We email it. We put on Facebook. Yeap, we do a lot of things with our photos. But, one thing we don’t do a lot of, is printing those photos. My hats off to the team at Walgreens for bringing Printworthy to market.
There are two projects, when I look back on my career, that I was present to see kick-off…there to see it take shape, but wasn’t around to see it launch. BMW Films was one. The other is Printworthy. I was in the meetings with the Facebook and Photo Teams when this went from a whiteboard to a deck to a sales pitch and to a statement of work. Since leaving Walgreens, I’ve been dying to see Printworthy launch. Well, it launched and it’s freaking killer.
For the first time ever, you can print a photo from Facebook that includes the comments left by your Facebook friends. That’s amazing. Think about it, when you post a photo to Facebook, there’s nothing better than seeing the globe in the header light-up with notifications telling you that people “liked,” commented or shared the photo. There’s a sense of pride that swells. With Printworthy, you get to turn those social and virtual kudos into an element that makes the photo a keepsake.
Well done Zach West, who drove this project from day 1. He pushed, he pulled, he fought for the right idea and he lead a comprehensive team of wicked smart people to create Printworthy. There’s no better feeling in the business world than seeing those who worked with you, reach and exceed their potential.
I think Printworthy is killer and can’t wait to see how my friends, family and colleagues use the platform. It sets a high bar for those in the photo printing space and also reminds us that photo printing isn’t dead…we just needed a reason to print.