I’m not an Obama fan. That much I’ve made clear on this blog here, here, and here. But, I’m also able to put aside my political preferences and acknowledge his campaign’s mastery of the interactive space, specifically in social media. When Obama was running against Hillary (my choice) I wrote that his success vs. the Clinton juggernaut could really be boiled down to the how they approached twitter.
This site did an even better job of showing the disparity in how Obama succeeded in the social media space, while McCain failed. For example what the people on twitter thought about them.
Definitely make some time to read the whole post. You can start to see how your footprint in the social media space can be indicative and in some cases predictive of success.