New Pepsi Logo Looks Like Obama Campaign Logo

Written on October 27, 2008 by adamkmiec in Marketing & Advertising

Is it me or does this new Pepsi logo look just like the Barack Obama campaign logo?

The new logo was rumored to have cost over $1,000,000 to create. Look, I’m not saying they are exactly the same, but c’mon they do look like very similar. For what it’s worth, I’ve always been a fan of the logo introduced in 1971.

Tags: AdAge, Logo, Obama, Pepsi

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hello i think Now, Pepsi admits it–the campaign was meant to look just like the Obama campaign!
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sanuly

Other than the both of them being round, and having a kind of similar coloration I see no similarity whatsoever. Its like saying apples and oranges are the same, because they're both kinda round and fruit.
Richard_p_saylor

Wow Jstu, you are an idiot!
Millie

Pepsi has now cheapened its formula. Notice the change in color of their cans this year. This is due to them reformulating and I would suggest they have gone to a cheaper fructose like Coke did years ago. The result is a watered down version of the original formula. Check it out yourself ! I really noticed it with their caffeine free Pepsi that used to be in a blue can.
Lucy

My family has stop drinking Pepsi!!!! Because of this!!!!!
The Ault Family
Mrfrendo

Coke is far better anyways…but fuck em all, they are bad for you and not forgetting your teeth…………
kthannen

Have I really heard that Pepsi in a can now has a new display of our American flag and our American Pledge of Allegiance but has omitted the “under God” of our pledge as trying to not offend anyone. I AM OFFENDED. Please tell me you are not really using this new design.
Rreyes3029

I use to be a Pepsi customer,that’s the only drink i would have at my home. I have switched to Coca Cola because whether it was done on purpose or not,it looks to much like that idiots logo thats in the white house
and as an American i don’t want his changes, DO YOU?
By the way, what are obamas successes?
Randy Legassie

If they took God out ,,, after 30 yr comsumer… I’m out with everyone I know also… IN GOD WE TRUST…
Badboyabdi

Humans you need to open their eyes and understand what really is going on in this world of ours. It just takes a little bit of research and i’m only 14 and I know a lot more than most of you. Let me tell you why it is so similar Obama’s logo represents hope if you look at a pepsi can look at it like this red white blue (representing hope) and read pepsi back upside down. HOPE IS DED the so called illuminati or the freemason currently control the world and the media what they are trying to do is brainwash and make us think their way. A lot of famous people died because they were against these people e.g. 2pac michael jackson and other famous people and their also are people that sold their souls in exchange for fame another exampleis jay Z and Rihanna and the list goes on and on. I know some people might agree or disagree and think this is a whole load of bullshit if you want to know more just go on youtube and watch The Arrivals.

Thanks
MissyM

PEPSI,
I think it is DISGUSTING that you decided to “jump on the Obama train” and screw the American people with both you “new logo” and the thought that you are taking UNDER GOD” away from which it stands for.

THIS MOVE CAUSED YOU TO LOSE 7 people from my family who are Pepsi drinkers and all my friends who drink it too, as I have made them aware of what PEPSI IS TRYING TO DO TAKING AWAY AMERICANS RIGHTS by taking Obama’s lead of TAKING DOWN THE COUNTRY – BIT BY BIT.

PEPSI SHOULD BE ASHAMED OF THEMSELVES…….
MissyM

I think it is disgusting that you do not see ANY of the points made in this article. Pepsi is trying to undermind the AMERICAN PEOPLE, to be on Obama’s train…plain and simple. PEPSI took a stand to disrespect what America stands for…don’t you get it?????

Pepsi may be #1 (for those who even care)…but they have to remember that it is the AMERICAN PEOPLE who drink it – and I sure as hel.l will not be drinking it any more because of their insensitivity. PEPSI DOES NOT REALIZE WHAT THEY ARE PLANNING TO DO WILL OFFEND EVERY TRUE AMERICAN..AND LOSE BUSINESS BECAUSE OF IT.
Thomasritter30

Sorry pal but i lost my untie because she drank pepsi max all the time and it was proven aspartime causes cancer!
Symbols have a powerful meaning just like whats on the american dollar bill.
RickyMA

I do not like the new logo period. I am also a fan of the 1971 logo, and would like it back.
http://twitter.com/TeejMason Andreas Yiacoumi

guys do your research on conspiracy theories.. then turn your next can or bottle of pepsi upside down and read pepsi while its upside down.
the government control us. the system controls the government. if we’re not the system we’re the puppets and thats the way it goes. anyone who tries to fight that…. is ded – pepsi
RIP JFK, MJ, 2PAC, Malcome X
Jethro

coke
Jethro

better tell him that !!!!
Jethro

Dont know but coke is now #1 seller over Pepsi !!
Jethro

Hmmmmmm wonder why coke is now #1 and pepsi is #2
Pati0

People, check before you get your blood pressure up…have you heard of HOAX? I am not a Pepsi drinker
either and you must know…the rumor going around about IN GOD WE TRUST taken out is just that…a HOAX! NOT TRUE!
http://urbanlegends.about.com/library/blpepsi-can.htm
http://www.hoax-slayer.com/pepsi-can-hoax.html
Cellysel

I’d rather see obamas logo on yhe bottom of a urinal so I can piss on it , or better yet embossed on a roll of toilet paper
Pebbles201

You GO COCA COLA !!!
Csgammy

Love it
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Leo

Well said. I can’t believe what all these idiots are saying.
Leo

The article’s ONLY point is that the logos look similar. I’m pretty sure that you or your family not drinking it will not affect business for Pepsi, after all you don’t represent every American. Take your bitter self somewhere else, please.
meinlas

Enough Productive Americans have stopped drinking Pepsi after seeing the new logo and seeing the DO GOOD 0bama brainwashing crap messages on the sides of the Pepsi packages. Notice Pepsi has dropped those?
meinlas

Some people see with their hearts and minds…others continue to be in the dark…brainwashed. You would probably see the Emperor’s new clothes. We see him naked. HOPE you woke up this past year.
OneTermis2much

I stopped purchasing Pepsi for our suite when they came out with that new logo that looks an awful lot like that horrid Obama logo. Pepsi should take a hard look at what happened to Doprah when she endorsed Obama…she lost half her viewers. I started buying Coke products and the office folks like it much better anyway!
Rsggrd

Crazy bitch.
dejae

i was wondering, have you ever looked at a pepsi can with the logo ? ever notice what it really says is OBAMA LOGO isded (pepsi)
Guest

I don’t think they look alike. What you people think because they have red and blue with some wavy lines that somebody ripped someone off. I didn’t even vote for him. And I am sure not going to stop drinking PEPSI just because you people are over analyzing the symbol. Geeez.
http://profile.yahoo.com/ECQCQL44KUH4BLSDSVMIF4LJSQ pepapiga

Pepsi has ALWAYS been my drink. No more!!!
Guedt

It’s great that the majority of the idiots here don’t realize it was Dr.Pepper which ran the Indivisible promo can as a show of support after 9/11, not Coke, not Pepsi…Dr.Pepper. They also addressed the issue people had and in essence apologized that it only had room for the few words of the Pledge (which did not have Under God in it until the 1950′s).
Meskla

TAKE YOUR PEPSI AND SHOVE IT. AND OBAMA TO.
Sara34243

How is Obama allowed to use a logo so similiar – it’s trademarked. Why wasn’t he stopped from do so? It’s intended to be more than a sublime message.
It’s enough to make me stop buying my case or more a week – I’ll do nothing to promote Obama
Sara34243

How is Obama allowed to use a logo so similiar – it’s trademarked. Why wasn’t he stopped from doing so? It’s intended to be more than a sublime message.
It’s enough to make me stop buying my case or more a week – I’ll do nothing to promote Obama
Sara34243

I would be interested to know what is served at our White House Pepsi or Coke – that could tell the story
Metallicarokker

Pepsi is disgusting anyway, but their current logo makes it even more so. Soetoro’s logo shoud be an image of satan, because he truly is the devil. This creep sat in a white hating/anti-American church for twenty years, hung out with domestic terrorists’, forged a fraudulent birth certificate, has ZERO experience, was a community organizer, and demolished the economy. SHAME on you Pepsi!!!
obama-sux-cock

Id like to add that the 1987 log really came out in 1991/92
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