Comments on: Motrin Part II http://www.thekmiecs.com/marketing-advertising/motrin-part-ii/?utm_source=rss&utm_medium=rss&utm_campaign=motrin-part-ii Opinions And Ramblings By Adam Kmiec On All Things Media Wed, 08 Feb 2012 05:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Dodd http://www.thekmiecs.com/marketing-advertising/motrin-part-ii/comment-page-1/#comment-286 Steve Dodd Tue, 25 Nov 2008 02:43:30 +0000 http://www.thekmiecs.com/?p=759#comment-286 This is an excellent example of the power of Social Media and the points raised here are great things for everyone to consider. What has become increasingly obvious is that because SM is so powerful, more depth is required from the tools used to manage this. As an example, it is one thing to know that there have been mentions but it is an entirely different subject when considering how to truly (and quickly) understand what is being said. Sentiment, context and geo-demographic analysis would provide users a far better level of understanding so a company can respond in a far more targeted manner. The 'buzz' around this subject was not all negative, in fact in many ways, very positive. By understanding this, the potential to really leverage this situation is huge. Steve Dodd www.sysomos.com This is an excellent example of the power of Social Media and the points raised here are great things for everyone to consider. What has become increasingly obvious is that because SM is so powerful, more depth is required from the tools used to manage this. As an example, it is one thing to know that there have been mentions but it is an entirely different subject when considering how to truly (and quickly) understand what is being said. Sentiment, context and geo-demographic analysis would provide users a far better level of understanding so a company can respond in a far more targeted manner. The ‘buzz’ around this subject was not all negative, in fact in many ways, very positive. By understanding this, the potential to really leverage this situation is huge.

Steve Dodd
http://www.sysomos.com

]]> By: Steve Dodd http://www.thekmiecs.com/marketing-advertising/motrin-part-ii/comment-page-1/#comment-5044 Steve Dodd Tue, 25 Nov 2008 02:43:00 +0000 http://www.thekmiecs.com/?p=759#comment-5044 This is an excellent example of the power of Social Media and the points raised here are great things for everyone to consider. What has become increasingly obvious is that because SM is so powerful, more depth is required from the tools used to manage this. As an example, it is one thing to know that there have been mentions but it is an entirely different subject when considering how to truly (and quickly) understand what is being said. Sentiment, context and geo-demographic analysis would provide users a far better level of understanding so a company can respond in a far more targeted manner. The 'buzz' around this subject was not all negative, in fact in many ways, very positive. By understanding this, the potential to really leverage this situation is huge. Steve Dodd www.sysomos.com This is an excellent example of the power of Social Media and the points raised here are great things for everyone to consider. What has become increasingly obvious is that because SM is so powerful, more depth is required from the tools used to manage this. As an example, it is one thing to know that there have been mentions but it is an entirely different subject when considering how to truly (and quickly) understand what is being said. Sentiment, context and geo-demographic analysis would provide users a far better level of understanding so a company can respond in a far more targeted manner. The ‘buzz’ around this subject was not all negative, in fact in many ways, very positive. By understanding this, the potential to really leverage this situation is huge.

Steve Dodd
http://www.sysomos.com

]]> By: Scott Monty http://www.thekmiecs.com/marketing-advertising/motrin-part-ii/comment-page-1/#comment-285 Scott Monty Mon, 24 Nov 2008 19:35:25 +0000 http://www.thekmiecs.com/?p=759#comment-285 Not sure if that was a back-handed compliment or what. :-) Anyway, thanks for the acknowledgment. Social media as crisis communications is difficult, but if done well, it pays off. Scott Monty Global Digital Communications Ford Motor Company Not sure if that was a back-handed compliment or what. :-)

Anyway, thanks for the acknowledgment. Social media as crisis communications is difficult, but if done well, it pays off.

Scott Monty
Global Digital Communications
Ford Motor Company

]]> By: Scott Monty http://www.thekmiecs.com/marketing-advertising/motrin-part-ii/comment-page-1/#comment-5043 Scott Monty Mon, 24 Nov 2008 19:35:00 +0000 http://www.thekmiecs.com/?p=759#comment-5043 Not sure if that was a back-handed compliment or what. :-) Anyway, thanks for the acknowledgment. Social media as crisis communications is difficult, but if done well, it pays off. Scott Monty Global Digital Communications Ford Motor Company Not sure if that was a back-handed compliment or what. :-)

Anyway, thanks for the acknowledgment. Social media as crisis communications is difficult, but if done well, it pays off.

Scott Monty
Global Digital Communications
Ford Motor Company

]]> By: David Alston http://www.thekmiecs.com/marketing-advertising/motrin-part-ii/comment-page-1/#comment-287 David Alston Mon, 24 Nov 2008 18:49:06 +0000 http://www.thekmiecs.com/?p=759#comment-287 Great list of "to do's" for any company to follow. And for any company thinking that the social media segment is still small for them and insignificant in the greater market just do a search on "Mortin" using Google and see the results they now have to deal with. I just did a search with google.ca and of the 13 unpaid links on the first page of results 7 were related to "motrin gate". Google loves fresh social media content and thus will often push it up to the top of the pile. Nearly everyone on the internet uses Google to search, whether they are into social media or not, and thus your entire market can be affected by what happens in social media. Great post. David Great list of “to do’s” for any company to follow. And for any company thinking that the social media segment is still small for them and insignificant in the greater market just do a search on “Mortin” using Google and see the results they now have to deal with. I just did a search with google.ca and of the 13 unpaid links on the first page of results 7 were related to “motrin gate”. Google loves fresh social media content and thus will often push it up to the top of the pile. Nearly everyone on the internet uses Google to search, whether they are into social media or not, and thus your entire market can be affected by what happens in social media.

Great post.

David

]]> By: David Alston http://www.thekmiecs.com/marketing-advertising/motrin-part-ii/comment-page-1/#comment-5045 David Alston Mon, 24 Nov 2008 18:49:00 +0000 http://www.thekmiecs.com/?p=759#comment-5045 Great list of "to do's" for any company to follow. And for any company thinking that the social media segment is still small for them and insignificant in the greater market just do a search on "Mortin" using Google and see the results they now have to deal with. I just did a search with google.ca and of the 13 unpaid links on the first page of results 7 were related to "motrin gate". Google loves fresh social media content and thus will often push it up to the top of the pile. Nearly everyone on the internet uses Google to search, whether they are into social media or not, and thus your entire market can be affected by what happens in social media. Great post. David Great list of “to do’s” for any company to follow. And for any company thinking that the social media segment is still small for them and insignificant in the greater market just do a search on “Mortin” using Google and see the results they now have to deal with. I just did a search with google.ca and of the 13 unpaid links on the first page of results 7 were related to “motrin gate”. Google loves fresh social media content and thus will often push it up to the top of the pile. Nearly everyone on the internet uses Google to search, whether they are into social media or not, and thus your entire market can be affected by what happens in social media.

Great post.

David

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