My response was:

Yes – the request to boycott the product was just a tad bit extreme… I
guess some people are passionate like that.

Thanks for stopping by!
Janice

Visit me @ http://www.momontherun.net

My response was:

Yes – the request to boycott the product was just a tad bit extreme… I
guess some people are passionate like that.

Thanks for stopping by!
Janice

Visit me @ http://www.momontherun.net

The Motrin commercial is great! It is fun, witty, and leaves me smiling. It makes me think “now there is someone who gets it!” Don’t try to scare me with stories of pain or convince me that there is all this medical insight as to why I should use Motrin. Show me that you understand me. You know that I’m going to continue to carry my baby around in a sling/carrier despite the fact that it makes my back hurt because I’m a mom and that’s what we do. We put our kids first. But sometimes, it’s nice to know that someone is looking out for us. I can still put my child first but take a little Motrin to make me feel better.

I also showed this commercial to several moms I work with and didn’t offer any pretext, just started up the commercial. Everyone of them was smiling by the end of it and pretty much felt the same way I did. We watched this commercial, smiled, and thought that Motrin was applauding us for doing what moms do and offering a way to make it a little easier.

The Motrin commercial is great! It is fun, witty, and leaves me smiling. It makes me think “now there is someone who gets it!” Don’t try to scare me with stories of pain or convince me that there is all this medical insight as to why I should use Motrin. Show me that you understand me. You know that I’m going to continue to carry my baby around in a sling/carrier despite the fact that it makes my back hurt because I’m a mom and that’s what we do. We put our kids first. But sometimes, it’s nice to know that someone is looking out for us. I can still put my child first but take a little Motrin to make me feel better.

I also showed this commercial to several moms I work with and didn’t offer any pretext, just started up the commercial. Everyone of them was smiling by the end of it and pretty much felt the same way I did. We watched this commercial, smiled, and thought that Motrin was applauding us for doing what moms do and offering a way to make it a little easier.

Adam is completely right, not only in his post but also in his comment.

1. Yes, what you did is amazing. Clearly, you are an influencer who has the power to change things. However, moving forward, why don’t you focus your energy elsewhere? October was Breast Cancer Awareness month. Image what you could have done to spread the word. Want to talk babies? Why don’t you focus your energy on newborn screenings or making sure Moms opt to keep their cord blood? Why don’t you focus on the education plight?

2. In addition, all you’ve done is “yell” at J&J. No one has yet to explain effectively why this ad offended them so much, except to say that no one understands “hormonal, lonely, sleep deprived women.” You’re right, when I’m hormonal and sleep deprived, I don’t even understand myself! Instead of continuing to criticize, come up with suggestions on how J&J could improve. As a brand marketer, I have no idea what you people want unless you TELL me. Stop complaining and start offering CONSTRUCTIVE criticism.

Adam is completely right, not only in his post but also in his comment.

1. Yes, what you did is amazing. Clearly, you are an influencer who has the power to change things. However, moving forward, why don’t you focus your energy elsewhere? October was Breast Cancer Awareness month. Image what you could have done to spread the word. Want to talk babies? Why don’t you focus your energy on newborn screenings or making sure Moms opt to keep their cord blood? Why don’t you focus on the education plight?

2. In addition, all you’ve done is “yell” at J&J. No one has yet to explain effectively why this ad offended them so much, except to say that no one understands “hormonal, lonely, sleep deprived women.” You’re right, when I’m hormonal and sleep deprived, I don’t even understand myself! Instead of continuing to criticize, come up with suggestions on how J&J could improve. As a brand marketer, I have no idea what you people want unless you TELL me. Stop complaining and start offering CONSTRUCTIVE criticism.

As noted, via twitter, my wife didn’t find anything wrong with the ad. If the mother of my daughter is ok with it, so am I. I’ve carried my daughter many times, evidence here http://www.thekmiecs.com/cora/2008-minnesota-state-fair/ and I’ll tell you my back ached after 6 hours at the Minnesota State Fair.

“Off limits?” To what end? Should we call for a ban on all advertising to moms like we do with kids? Perhaps we should stifle product innovation so that we don’t get things like the Podee bottle. It’s ironic that you think new moms should be off limits yet moms create blogs/sites and demand an interaction.

Again, I don’t see the mockery; but I’m not the target. My wife is the target though. She didn’t see it, nor my mom (she carries Cora too), nor my mother in law (she carries Cora too). Sure that’s a sample of 3, but you are a sample of 1

Here’s the real question: what did you hope to accomplish by asking people to never purchase Motrin? Was that constructive? Was it helpful? Does it get to the root of the issue?

The beauty of the web is it facilitates a dialogue…a conversation. What you chose to do, was as bad as brands that simply shout their message instead of engaging. Why didn’t you use your influence to ask people to offer thoughts on WHY the ad offended and how J&J could improve?

Was not asking for a boycott as circa 1997 as a brand that only offers up a contact us form and form letter responses? It’s not like Motrin didn’t have a twitter profile

BTW-congrats on “eclipsing SNL for the first time since Obama was elected.” Huge milestone. What will you do with your new found fame? To paraphrase the Spiderman movies, with great power comes great responsibility. I’m looking forward to seeing the responsibility.

As noted, via twitter, my wife didn’t find anything wrong with the ad. If the mother of my daughter is ok with it, so am I. I’ve carried my daughter many times, evidence here http://www.thekmiecs.com/cora/2008-minnesota-state-fair/ and I’ll tell you my back ached after 6 hours at the Minnesota State Fair.

“Off limits?” To what end? Should we call for a ban on all advertising to moms like we do with kids? Perhaps we should stifle product innovation so that we don’t get things like the Podee bottle. It’s ironic that you think new moms should be off limits yet moms create blogs/sites and demand an interaction.

Again, I don’t see the mockery; but I’m not the target. My wife is the target though. She didn’t see it, nor my mom (she carries Cora too), nor my mother in law (she carries Cora too). Sure that’s a sample of 3, but you are a sample of 1

Here’s the real question: what did you hope to accomplish by asking people to never purchase Motrin? Was that constructive? Was it helpful? Does it get to the root of the issue?

The beauty of the web is it facilitates a dialogue…a conversation. What you chose to do, was as bad as brands that simply shout their message instead of engaging. Why didn’t you use your influence to ask people to offer thoughts on WHY the ad offended and how J&J; could improve?

Was not asking for a boycott as circa 1997 as a brand that only offers up a contact us form and form letter responses? It’s not like Motrin didn’t have a twitter profile

BTW-congrats on “eclipsing SNL for the first time since Obama was elected.” Huge milestone. What will you do with your new found fame? To paraphrase the Spiderman movies, with great power comes great responsibility. I’m looking forward to seeing the responsibility.

Unless you’ve spent a year with surging hormones, insufferable lonliness, sleep deprivation, more joy AND fear than anyone can every imagine… unless you’ve done all of that, you really won’t understand the outrage.

I know the backlash is coming, and I’m okay with it. The reality is that new moms should be off limits.

What was particularly galling is that this is the first ever International Babywearing Week, and our collective voices were being mocked for that.

Unless you’ve spent a year with surging hormones, insufferable lonliness, sleep deprivation, more joy AND fear than anyone can every imagine… unless you’ve done all of that, you really won’t understand the outrage.

I know the backlash is coming, and I’m okay with it. The reality is that new moms should be off limits.

What was particularly galling is that this is the first ever International Babywearing Week, and our collective voices were being mocked for that.