Hulu Is Proactive About Making Mutual Exchange

I love Hulu. I think the folks behind the platform really get “it.” My latest amazing encounter with them was last night. I logged on and then logged in. After logging in, I was presented with the following message.

I took the survey; it took me less than 5 minutes. And after taking the survey I got designate which charity would benefit from free advertising space on Hulu. The charity aspect aside, here’s what I really liked about this approach.

It shows Hulu wants to provide a superior product. It proves that they understand the concept of mutual exchange; that you get something for giving something. In this case, we’re talking about getting better advertising (yes there is such a thing) for 5 minutes of your time. We’re talking about Hulu figuring out the right balance between advertising and content. They are looking for a way to make sure that the end user is happy.

I love it and think more brands should follow suit. Which reminds me, where’s the twitter survey from the folks @ev or @biz?

keithpape

hey Adam,

I think like @zappos, Jason and the team at Hulu really want to make a difference in daily lives, as well as being passionate about their business. They are smart business people who realize they need to make a profit, but they also love the two sides of industry they are in (video content delivery as well as being a tedhnology platform) – they seem to really care about their responsibilities about both sides of that equation (which seems to be rare). It'll be interesting to see how much larger they can get and still maintain that level of passion, or if a zappos like buyout is inevitable.
http://www.a-pstudios.com/blog keithpape

hey Adam,

I think like @zappos, Jason and the team at Hulu really want to make a difference in daily lives, as well as being passionate about their business. They are smart business people who realize they need to make a profit, but they also love the two sides of industry they are in (video content delivery as well as being a tedhnology platform) – they seem to really care about their responsibilities about both sides of that equation (which seems to be rare). It'll be interesting to see how much larger they can get and still maintain that level of passion, or if a zappos like buyout is inevitable.