Comments on: How To Kill Off The Paparazzi http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-kill-off-the-paparazzi Opinions And Ramblings By Adam Kmiec On All Things Media Wed, 08 Feb 2012 05:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: adamkmiec http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3838 adamkmiec Mon, 30 Nov 2009 03:51:30 +0000 http://www.thekmiecs.com/?p=2230#comment-3838 I thought about the TV shows, but then remembered that Comcast was going to by NBC :) <a href="http://www.thewrap.com/article/exclusive-comcast-buy-nbc-universal-general-electric-8002" rel="nofollow">http://www.thewrap.com/article/exclusive-comcas...</a> The value of traditional media is so low today - it's one of the reasons Oprah left to go to her own network. On her own network she has full control over the shows, the ads, etc. In my approach, the celebs control that :) I thought about the TV shows, but then remembered that Comcast was going to by NBC :) http://www.thewrap.com/article/exclusive-comcas… The value of traditional media is so low today – it's one of the reasons Oprah left to go to her own network. On her own network she has full control over the shows, the ads, etc. In my approach, the celebs control that :)

]]> By: Vegasbab http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3839 Vegasbab Mon, 30 Nov 2009 02:00:37 +0000 http://www.thekmiecs.com/?p=2230#comment-3839 Great thinking, but I have to disagree :) … You’re missing a key point. While celebrities may “pretend” to hate the paparazzi, the paparazzi help keep celebrities in business. Just as you see the circle jerk in social media, I guarantee there’s a circle jerk between celebrities (and their managers) and paparazzi.<br><br>Yes, $500MM is “cheap,” but celebrities aren’t going to put the paparazzi or mainstream gossip rags out of business. Sure, they can all pimp themselves within their own magazines, twitter, etc. But, aren’t “unbiased” third parties promoting them more impactful? Just as writers/bloggers enjoy seeing their name in print, celebs enjoy seeing themselves in pictures. Not to mention it helps them sell whatever their hawking.<br><br>Moreover, when you dissolve the magazines, you put A LOT of people out of a job, not just paparazzi. I don’t see that going over too well with the general population. Besides, if no one had celebs to read and gossip about, we might actually have to talk about “real” things :p Great thinking, but I have to disagree :) … You’re missing a key point. While celebrities may “pretend” to hate the paparazzi, the paparazzi help keep celebrities in business. Just as you see the circle jerk in social media, I guarantee there’s a circle jerk between celebrities (and their managers) and paparazzi.

Yes, $500MM is “cheap,” but celebrities aren’t going to put the paparazzi or mainstream gossip rags out of business. Sure, they can all pimp themselves within their own magazines, twitter, etc. But, aren’t “unbiased” third parties promoting them more impactful? Just as writers/bloggers enjoy seeing their name in print, celebs enjoy seeing themselves in pictures. Not to mention it helps them sell whatever their hawking.

Moreover, when you dissolve the magazines, you put A LOT of people out of a job, not just paparazzi. I don’t see that going over too well with the general population. Besides, if no one had celebs to read and gossip about, we might actually have to talk about “real” things :p

]]> By: adamkmiec http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3784 adamkmiec Sun, 29 Nov 2009 20:51:30 +0000 http://www.thekmiecs.com/?p=2230#comment-3784 I thought about the TV shows, but then remembered that Comcast was going to by NBC :) <a href="http://www.thewrap.com/article/exclusive-comcast-buy-nbc-universal-general-electric-8002" rel="nofollow">http://www.thewrap.com/article/exclusive-comcas...</a> The value of traditional media is so low today - it's one of the reasons Oprah left to go to her own network. On her own network she has full control over the shows, the ads, etc. In my approach, the celebs control that :) I thought about the TV shows, but then remembered that Comcast was going to by NBC :) http://www.thewrap.com/article/exclusive-comcas… The value of traditional media is so low today – it's one of the reasons Oprah left to go to her own network. On her own network she has full control over the shows, the ads, etc. In my approach, the celebs control that :)

]]> By: Vegasbab http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3783 Vegasbab Sun, 29 Nov 2009 19:00:37 +0000 http://www.thekmiecs.com/?p=2230#comment-3783 Great thinking, but I have to disagree :) … You’re missing a key point. While celebrities may “pretend” to hate the paparazzi, the paparazzi help keep celebrities in business. Just as you see the circle jerk in social media, I guarantee there’s a circle jerk between celebrities (and their managers) and paparazzi.<br><br>Yes, $500MM is “cheap,” but celebrities aren’t going to put the paparazzi or mainstream gossip rags out of business. Sure, they can all pimp themselves within their own magazines, twitter, etc. But, aren’t “unbiased” third parties promoting them more impactful? Just as writers/bloggers enjoy seeing their name in print, celebs enjoy seeing themselves in pictures. Not to mention it helps them sell whatever their hawking.<br><br>Moreover, when you dissolve the magazines, you put A LOT of people out of a job, not just paparazzi. I don’t see that going over too well with the general population. Besides, if no one had celebs to read and gossip about, we might actually have to talk about “real” things :p Great thinking, but I have to disagree :) … You’re missing a key point. While celebrities may “pretend” to hate the paparazzi, the paparazzi help keep celebrities in business. Just as you see the circle jerk in social media, I guarantee there’s a circle jerk between celebrities (and their managers) and paparazzi.

Yes, $500MM is “cheap,” but celebrities aren’t going to put the paparazzi or mainstream gossip rags out of business. Sure, they can all pimp themselves within their own magazines, twitter, etc. But, aren’t “unbiased” third parties promoting them more impactful? Just as writers/bloggers enjoy seeing their name in print, celebs enjoy seeing themselves in pictures. Not to mention it helps them sell whatever their hawking.

Moreover, when you dissolve the magazines, you put A LOT of people out of a job, not just paparazzi. I don’t see that going over too well with the general population. Besides, if no one had celebs to read and gossip about, we might actually have to talk about “real” things :p

]]> By: How To Kill Off The Paparazzi [ The Kmiec Ramblings ] http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3782 How To Kill Off The Paparazzi [ The Kmiec Ramblings ] Sun, 29 Nov 2009 18:43:07 +0000 http://www.thekmiecs.com/?p=2230#comment-3782 [...] How To Kill Off The Paparazzi November 28th 2009 11:11pm We know that celebrities hate the paparazzi Hell I hate the paparazzi In my personal but not professional opinion they are one of the lowest forms of scum on the planet But they exist because publications like OK US Weekly and TMZ exist We can safely assume that the public has From: www.thekmiecs.com [...] [...] How To Kill Off The Paparazzi November 28th 2009 11:11pm We know that celebrities hate the paparazzi Hell I hate the paparazzi In my personal but not professional opinion they are one of the lowest forms of scum on the planet But they exist because publications like OK US Weekly and TMZ exist We can safely assume that the public has From: http://www.thekmiecs.com [...]

]]> By: Joshua_Zusmer http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3781 Joshua_Zusmer Sun, 29 Nov 2009 10:20:14 +0000 http://www.thekmiecs.com/?p=2230#comment-3781 The idea definitely has merit, and anything that drives society away from the current celeb nonsense is a big positive. The problem I see is that you're creating a collective of unemployed scumbags who are very competent in their field, and you're funding them with, in your example, $500 million. <br><br>You also have to contend with "Entertainment Tonight" and "The Insider" type shows on the main tv networks, which will be harder to tackle.<br><br>Currently, a large portion of our society believes what's happening with Brand and Angelina is very important - I don't think the name of the publication, the quality of the paper it's printed on, or the design of the web site is critical to that publication's success. <br><br>Maybe the root cause is not that the publications exist, but that people believe the content is important. If there were a way to change society's mind on the importance of this content, we could be in business, but we're also looking to make a change that impacts a LOT of income for a LOT of people. The idea definitely has merit, and anything that drives society away from the current celeb nonsense is a big positive. The problem I see is that you're creating a collective of unemployed scumbags who are very competent in their field, and you're funding them with, in your example, $500 million.

You also have to contend with “Entertainment Tonight” and “The Insider” type shows on the main tv networks, which will be harder to tackle.

Currently, a large portion of our society believes what's happening with Brand and Angelina is very important – I don't think the name of the publication, the quality of the paper it's printed on, or the design of the web site is critical to that publication's success.

Maybe the root cause is not that the publications exist, but that people believe the content is important. If there were a way to change society's mind on the importance of this content, we could be in business, but we're also looking to make a change that impacts a LOT of income for a LOT of people.

]]> By: adamkmiec http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3780 adamkmiec Sun, 29 Nov 2009 03:33:18 +0000 http://www.thekmiecs.com/?p=2230#comment-3780 Right, anyone can create a site. But, how do I know it exists if you don't have the cash to promote it? Right, anyone can create a site. But, how do I know it exists if you don't have the cash to promote it?

]]> By: Ellen http://www.thekmiecs.com/marketing-advertising/how-to-kill-off-the-paparazzi/comment-page-1/#comment-3779 Ellen Sun, 29 Nov 2009 02:57:17 +0000 http://www.thekmiecs.com/?p=2230#comment-3779 But what about the gossip rag websites? Even if you bought out all the current ones, a website is pretty cheap and easy to start up, no? But what about the gossip rag websites? Even if you bought out all the current ones, a website is pretty cheap and easy to start up, no?

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