Comments on: How Skittles Could Ruin The Party For All Of Us http://www.thekmiecs.com/marketing-advertising/how-skittles-could-ruin-the-party-for-all-of-us/?utm_source=rss&utm_medium=rss&utm_campaign=how-skittles-could-ruin-the-party-for-all-of-us Opinions And Ramblings By Adam Kmiec On All Things Media Wed, 08 Feb 2012 05:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why Your Company Needs A Community Manager http://www.thekmiecs.com/marketing-advertising/how-skittles-could-ruin-the-party-for-all-of-us/comment-page-1/#comment-1425 Why Your Company Needs A Community Manager Sat, 04 Apr 2009 01:23:10 +0000 http://www.thekmiecs.com/?p=1774#comment-1425 [...] Interactive: Sure, we’re plugged in and generally on top of the latest and greatest. But, we often get caught up in being cool instead of being relevant. Case in point, the Skittles insanity. [...] [...] Interactive: Sure, we’re plugged in and generally on top of the latest and greatest. But, we often get caught up in being cool instead of being relevant. Case in point, the Skittles insanity. [...]

]]> By: Warren Sukernek http://www.thekmiecs.com/marketing-advertising/how-skittles-could-ruin-the-party-for-all-of-us/comment-page-1/#comment-539 Warren Sukernek Tue, 03 Mar 2009 05:16:54 +0000 http://www.thekmiecs.com/?p=1774#comment-539 Adam, Great points! As Steve said, it's a stunt that is trying to be cool by showing social media as opposed to using social media to have a conversation with their customers. As you mentioned, the Skittles customer is not on Twitter and they can't control what's said. So at the end of the day, they got some buzz, but nothing sustainable and I doubt any sales. Mars Snackfood and Omnicom - Big Fail! Adam, Great points! As Steve said, it’s a stunt that is trying to be cool by showing social media as opposed to using social media to have a conversation with their customers. As you mentioned, the Skittles customer is not on Twitter and they can’t control what’s said. So at the end of the day, they got some buzz, but nothing sustainable and I doubt any sales.

Mars Snackfood and Omnicom – Big Fail!

]]> By: warrenss http://www.thekmiecs.com/marketing-advertising/how-skittles-could-ruin-the-party-for-all-of-us/comment-page-1/#comment-5126 warrenss Tue, 03 Mar 2009 05:16:00 +0000 http://www.thekmiecs.com/?p=1774#comment-5126 Adam, Great points! As Steve said, it's a stunt that is trying to be cool by showing social media as opposed to using social media to have a conversation with their customers. As you mentioned, the Skittles customer is not on Twitter and they can't control what's said. So at the end of the day, they got some buzz, but nothing sustainable and I doubt any sales. Mars Snackfood and Omnicom - Big Fail! Adam, Great points! As Steve said, it’s a stunt that is trying to be cool by showing social media as opposed to using social media to have a conversation with their customers. As you mentioned, the Skittles customer is not on Twitter and they can’t control what’s said. So at the end of the day, they got some buzz, but nothing sustainable and I doubt any sales.

Mars Snackfood and Omnicom – Big Fail!

]]> By: Steve Hartley http://www.thekmiecs.com/marketing-advertising/how-skittles-could-ruin-the-party-for-all-of-us/comment-page-1/#comment-536 Steve Hartley Tue, 03 Mar 2009 04:02:48 +0000 http://www.thekmiecs.com/?p=1774#comment-536 It's not social media. It's a publicity stunt that uses social media as a backdrop. Given that they have no control over the content of their "site," it's only a matter of time before inappropriate tweets make up the majority of their search stream (many have already appeared). If they're smart, they'll pull it tomorrow. Besides, what happens when people stop tweeting about it? It’s not social media. It’s a publicity stunt that uses social media as a backdrop.

Given that they have no control over the content of their “site,” it’s only a matter of time before inappropriate tweets make up the majority of their search stream (many have already appeared). If they’re smart, they’ll pull it tomorrow.

Besides, what happens when people stop tweeting about it?

]]> By: Steve Hartley http://www.thekmiecs.com/marketing-advertising/how-skittles-could-ruin-the-party-for-all-of-us/comment-page-1/#comment-5125 Steve Hartley Tue, 03 Mar 2009 04:02:00 +0000 http://www.thekmiecs.com/?p=1774#comment-5125 It's not social media. It's a publicity stunt that uses social media as a backdrop. Given that they have no control over the content of their "site," it's only a matter of time before inappropriate tweets make up the majority of their search stream (many have already appeared). If they're smart, they'll pull it tomorrow. Besides, what happens when people stop tweeting about it? It’s not social media. It’s a publicity stunt that uses social media as a backdrop.

Given that they have no control over the content of their “site,” it’s only a matter of time before inappropriate tweets make up the majority of their search stream (many have already appeared). If they’re smart, they’ll pull it tomorrow.

Besides, what happens when people stop tweeting about it?

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