Opinions And Ramblings By Adam Kmiec On All Things

Friday Five – September 19, 2014

Polaroid’s real-life Instagram logo camera can also print your photos
http://engt.co/1pkQ0KY
In what can only be described as life, imitating art, imitating life…Polaroid (yes that Polaroid) is bringing out a digital camera that’s modeled around Instagram, which of course is modeled around the Polaroid. What I like about this story is that it shows, they’re are still new ways to capture the emotion in creating a moment…and then convert that emotion into printing a photo, to savor the memory. Photo printing is not dead. We just need better reasons to print.

How H&M Churns Out New Styles In Just 2 Weeks
http://read.bi/1pkQ3Xd
A lot of it, is logistics. But, those logistics mean nothing without the big data being used to spot trends that will stick and drive sales. Predictive analytics, not regression analytics is what’s driving H&M forward.

CoverGirl Ad Becomes a Protest Tool Against NFL’s Roger Goodell
http://on.mash.to/1pkQ4dF
A very powerful article that shows how easily brands can be dragged into a conversation that they don’t want to be a part of. Cover Girl launched a campaign, as part of their NFL sponsorship, that highlighted how to use makeup that helped consumers embrace the “look” of their team. Great idea! But, with the recent domestic violence cases surrounding the NFL, the ads were edited by consumers to highlight the fact that P&G (maker of Cover Girl) was paying money to support an organization that was seemingly taking domestic violence, lightly.

Tech has raised the bar on customer experience higher than ever; here’s why you should care
http://bit.ly/1pkQ8tR
We’re an organization that’s focused on the customer. We want to understand her, her needs and be there for her, at the right time with the right message and the right feeling behind that message. Technology, in some ways has created barriers between people and companies and at the same time, made us all closer and certainly more accountable and accessible. This interview gets to the fundamental reason why it’s so important to be customer first.

Southwest Airlines Understands The Heart Of Marketing Is Experience
http://onforb.es/1pkQ9Ow
A great in depth look at Southwest Airlines’ major rebranding effort. “The average distance between the stem of the brain and the top of the heart is nine inches. Great brands don’t just bombard the eyes and the ears. They understand true advocacy begins only once you reach the heart of your customer.” Brands have a soul; they’re more than the glass, metal, nuts, bolts and logo.