I was visiting Every Block today. If you haven’t checked their site out, definitely find some time. Every Block represents the future of the web…well at least it does for me. I’ll spend more time in a future post talking about Every Block, similar sites, and why they are the future of the web.
For now, I just want to cover something very specific. Check out this screen shot from Every Block. It’s the footer of their site. How cool is that? The footer’s role, in my opinion, is to make sure you never end up at a dead end. It’s a method for driving people to other sections of the site or to illicit a response. Well, Every Block, really gets it. Feedback from consumers is critical. Active feedback is even better. By having a call to action for consumer feedback on every page they’re clearly demonstrating a willingness to listen to feedback.
With all the talk about Web 2.0 footers like the White House’s site, it surprising we haven’t seen this treatment more. I’d like to see every site offer this type of a feature. Sure, most sites offer a contact us page, but this is “Contact Us” on steroids because it isn’t relegated to just one section of the site.
This is so encouraging and I hope we see more of it.