Love this new article from Marketing Sherpa. If you’ve been following along recently about my strife with Apple and State Farm, you’ll really understand why this article hit home. The real gem is this chart that clearly shows the perceptions – reality gap between the company and the consumer when it comes to reasons customers leave.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
