I’ve been a horrendous communicator lately. I’ve been using twitter direct messages when an email would be better. I’ve been using text messages when a phone call would be faster and offer clearer communication. I’ve opted to use Google Chat when a face to face exchange would be more productive. For a person that’s in the communications business, I deserve an “F” in how well I’ve been communicating.
You know what the problem is? There’s simply too many tools and platforms out there. We’ve gotten lazy and instead of using the right platform for the right message for the right person, we simply use the platform/tool we’re currently spending time in. Would it really be that hard to open up another tab and switch from Facebook to email? Or from email to Google Chat? Of course not. But, many times we don’t.
The tool(s) doesn’t make you a better communicator. The tool enables you to communicate. It’s a means to an end. It carries the message. And as we all know there’s a big difference in receiving a hand written thank you note an emailed one. If you want to be a better communicator, don’t just rely on what the message is…think about how you’re distributing it. Consider your audience and your intent. In short, simply pause and give some prudent thought before you simply decide to video chat your client while you’re wearing only a pair of shorts…because they were online at the same time. I think you’ll appreciate it and your client will as well.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
