Thanks for posting this. I’d read some similar views recently in a BtoB marketing magazine that was about how CMOs are trending (or better start trending) in this direction, though I just looked the actual report over and this is much more comprehensive than what I’d read.

It always amazes me, being 49.99 (two weeks til the big 50), that things like this are mostly generational, since I’ve always embraced newer models of doing business than most of my age-group peers.

Thanks for posting this. I’d read some similar views recently in a BtoB marketing magazine that was about how CMOs are trending (or better start trending) in this direction, though I just looked the actual report over and this is much more comprehensive than what I’d read.

It always amazes me, being 49.99 (two weeks til the big 50), that things like this are mostly generational, since I’ve always embraced newer models of doing business than most of my age-group peers.