Best Buy’s Social Technology Strategy

I came across this video via Twitter.

The video highlights Best Buy’s Technology Social Strategy. I really like the fact they opened the video up to the public. As someone who’s created far too many of these corporate videos I can tell you they are rarely shared beyond the walls of the organization. Sharing their point of view on technology with the world via YouTube was a great way to cement and validate their commitment to this strategy. If everyone sees the video, including the public, you have no choice but to stand behind the information presented.

I loved what the people in the video had to say.  Albeit, it did sound very similar to project Rewire at ConAgra Foods.  But, that is another story for another day.  Some of the key takeaways for me were:

1. Try a lot more small ideas; often you can do this inexpensively
2. Let everyone in to solve problems; this includes consumers
3. Extend the brand beyond 1 big web site (www.betbuy.com); leverage widgets, twitter, and even other people’s web sites
4. Take down the walls around the data and open it up to drive participation
5. Test as many assumptions as possible
6. They created a mobile version of Bestbuy.com in 7 days; SPEED is critical
7. Trust and empower employees