Just a quick note here. This guy posted a photo of a car covered in Post-It notes. It receives a great deal of attention. 3M hears about the photo, checks it out, and want to capitalize on the buzz/momentum. They contact the original owner about using it in a national promotion. He says sure, but requests a usage fee. 3M opts not to pay him, then ignores his follow-up communication, and uses a photo that looks nearly identical to the one he took. The full text from the photo’s author can he read here. You be the judge.
Original Photo
Original Post-It Car
3M’s Photo
3M
One, you really shouldn’t steal and two, you should never steal from your consumers. What was 3M thinking? Dude, we have this thing called the World Wide Web. It let’s people share and communicate with one another. When you do things that are bad, people will find out and find out quickly.
The insane thing about all of this is I can’t imagine the guy asked for more than 10K. He probably should have asked for more, but didn’t. Are you telling me 3M can’t afford 10K? Sad.
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
