Every year, my kids look to raise money for the American Heart Association. It’s a program their school supports and they’ve become quite the philanthropists. I think it’s equal parts “doing good” and the competitive nature of, who can raise the most funds, that keeps them motivated.
Together they hold the record for most donations, in a single year, with over $2,200. That was 2 years ago. Since starting this program, they’ve raised more money, together, than half the school has. The $2,200 was somewhat of an anomaly, but a great example of using your platform to support your mission. In 2015, Cora, on her birthday, participate in a fireside chat, at iMedia’s Commerce Summit, in Minneapolis. Yes, at 7, she presented…and she rocked it. At the close of her session, she told the crowd about the Jump Rope for Heart program and the donations, came rolling in!
This year, they’re looking to crush it.
What I like about what they’re doing is the realization that it’s harder and harder every hear and it requires even more creativity to drive action. 3 years ago they used their parents’ email accounts. Then 2 years ago, it was twitter and YouTube. This year it’s twitter, youTube, Instagram, Facebook and a twist on the experience. They realized that they couldn’t just do 1 video and call it a day, especially after participating in the Ice Bucket Challenge. So, this year, they created a model where they’ll do certain things, when the donation amount hits a specific threshold. For example, they might donate their time, do some yard-work or write letters to veterans.
Remember, if you donate, I’ll buy your daughter’s Girl Scout Cookies, donate to your kid’s project to save a rare half turtle-half horse, in Australia or help drive whatever project is their passion.
If we don’t start them thinking about social, philanthropy and good, early, we all lose out.