Product placement is an interesting business. When Michael Phelps wears a Speedo swimsuit it means something. When Kobe is featured in a pair of Nike shoes, ditto. The list goes on an on. The one product placement that has me perplexed is the Chinese Olympic Anti-Terror Force’s use of the Segway. Yes, that Segway. Don’t believe me? Check out this photo.
Am I now supposed to want a Segway because people who shoot other people for a living use them? I’m just seriously conflicted on this example of product placement, because I have no idea why it makes sense. Thoughts?