Opinions And Ramblings By Adam Kmiec On All Things

Great Product Placement?

Product placement is an interesting business.  When Michael Phelps wears a Speedo swimsuit it means something.  When Kobe is featured in a pair of Nike shoes, ditto.  The list goes on an on.  The one product placement that has me perplexed is the Chinese Olympic Anti-Terror Force’s use of the Segway.  Yes, that Segway.  Don’t believe me?  Check out this photo.

 

Segway
Segway

Am I now supposed to want a Segway because people who shoot other people for a living use them?  I’m just seriously conflicted on this example of product placement, because I have no idea why it makes sense.  Thoughts?