Comments on: 2008 Top 10 Buzzwords

By: Zazoo » Blog Archive » But wait, there’s more - predictions and wrap-ups

Mon, 25 Apr 2011 10:40:18 +0000

[...] Kmiec: Top 10 marketing buzzwords 2008 [...]

By: Luke

Luke — Sun, 08 Nov 2009 19:11:17 +0000

Wow…almost right. I got to disagree on a few. Some terms have just been so exploited because every Tom, Dick and Harry is now positioning themselves as experts in 17 different things. This is how he got here.

By: Luke

Luke — Sun, 08 Nov 2009 12:11:17 +0000

By: Alex S.

Alex S. — Sat, 21 Mar 2009 00:27:07 +0000

As someone who works in product development, having people devoted to user experience (whether in full or as a partial responsibility depending on the needs of the company) is actually extremely helpful in the prototyping stages of software development.

There are actually an unfortunately low number of people who truly understand how a user uses a product and an even lower number of people that understand the value in going out and showing the prototype to real users and gathering feedback.

Companies who actually spend time on user experience succeed – think Apple and their long line of successful products. On the other hand, companies who employ “user experience experts” who don’t go out and consult real users tend to be less successful, or fail.

So, really, it’s all in how you use the term.

By: Alex S.

Alex S. — Sat, 21 Mar 2009 00:27:00 +0000

So, really, it’s all in how you use the term.

By: Bob Gilbreath

Bob Gilbreath — Wed, 31 Dec 2008 17:55:24 +0000

Nice job, Adam. I think every once in a while our niche of “new media gurus” needs a (negative) wake up call and reality check. I’ve just done a Word search on my book so far and am pleased to find that I’ve used none of these words in a positive way.

By: Bob Gilbreath

Bob Gilbreath — Wed, 31 Dec 2008 17:55:00 +0000

By: Nicole Simon

Nicole Simon — Wed, 31 Dec 2008 06:47:42 +0000

Nice list. I disagree with “Someone realized they didn’t understand things like Twitter and decided to give it the phrase micro-blogging. ” If it would be just twitter you would be absolutly spot on. But especially in situation like inside a company, you do not use twitter (you should be shot for _that_ if you do) but a tool like twitter.

Microblogging implies the limitation of length and quite frankly for me also the limitation to text. That is something you do need a separate term for. Make the test: With the above in mind about why it is not just about twitter, if somebody tells you “we have started microblogging” do you have a precice idea what somebody is doing? I would bet yes. And as such there is a need for the term.

Re conversation: Cluetrain Manifesto is having its 10 year aniversary in 2009 – and still most people dont get it. I am afraid you will hear about conversations for a bit longer.

By: nicolesimon

nicolesimon — Wed, 31 Dec 2008 06:47:00 +0000

Re conversation: Cluetrain Manifesto is having its 10 year aniversary in 2009 – and still most people dont get it. I am afraid you will hear about conversations for a bit longer.

By: Jamie Favreau

Jamie Favreau — Mon, 29 Dec 2008 23:36:59 +0000

I thought you were going to shoot the person that used the term Social Media. I know you tipped on it with Web 2.0 but last night you were all about if someone uses the term social media one more time.

Would you rather it be called Interactive Marketing I know @kenburbary was referring to it as that when I was doing an informational interview with him.