Friday Five – January 3, 2014

Google And Audi Likely To Announce Infotainment Partnership At CES
http://onforb.es/1bCvNcD
I’ve been saying it for nearly 2 years, but the future is mobility, not mobile. Our cars are one of the most mobile “devices” we own and yet it’s been fairly technology limited. Ford really changed that with their Microsoft Sync relationship. It was only a matter of time til someone turned your car into something that resembled your phone. If the rumors are true, it’s Audi and Google who are committing to bring you the future of mobility.

Wendy Clark: All Marketing Strategies Should Start With ‘Why’
http://bit.ly/1bCvZsj
I love this article, penned by Wendy Clark, Coke’s VP of Marketing. Brands are built over time and with relentless focus. There’s a reason Coke, as a brand, is recognized, understood and appreciated across the world. To hear Wendy explain it, it’s their focus on their mission. “In these moments, when we lead with the product (what) and not our mission (why), our decisions get smaller, our perspective less brave, our work less memorable, our world impact more limited.” Purposeful positioning matters. It gives a brand a foundation to build upon and to thrive on.

Zappos is going holacratic: no job titles, no managers, no hierarchy
http://bit.ly/1bCwjr6
It’s the kind of thing only Zappos could do AND be successful in doing. Instead of a top down hierarchy, “…there will be around 400 circles at Zappos once the rollout is complete in December 2014—and employees can have any number of roles within those circles. This way, there’s no hiding under titles; radical transparency is the goal.” I love this approach. Then again, I’ve always loved the idea of accountability. Roles are much more valuable than titles. It’s your role that enables you to feel purpose and drive impact beyond your box on an org chart.

More Than 300 Sharks In Australia Are Now On Twitter
http://n.pr/1bCwWRx
“Government researchers have tagged 338 sharks with acoustic transmitters that monitor where the animals are. When a tagged shark is about half a mile away from a beach, it triggers a computer alert, which tweets out a message on the Surf Life Saving Western Australia Twitter feed. The tweet notes the shark’s size, breed and approximate location.” That sums it up. Brilliant. Just brilliant.

Pew Internet Life Project: The 2013 Social Media Report
http://bit.ly/1bCxuHd
Always a fan of the work done by Pew. Their reports on internet/digital/social use and adoption always have me leaning forward. In their 2013 report on social media trends we see a few interesting things.

  1. If you thought Facebook was on the decline…think again.
  2. Just about everyone uses social. Ok, not everyone, but 73% of adults online. That’s significant.
  3. While Facebook isn’t on the decline, people are diversifying their time across many social networks…especially Instagram.

The full report can be found here.

About
Digital dad to Cora and John. Love ironing, bourbon and BBQ; no necessarily in that order. Living life, like I stole it. I'm always up for a

spirited conversation. These are my thoughts and ramblings, not those of my employer.
Learn More »