Opinions And Ramblings By Adam Kmiec On All Things

Friday Five – January 10, 2014

Amazon Confirms That the Giant Amazon Box From Reddit Is Real
I love this. I love this for so many reasons. Bezos often says something to the effect, he’s in the business of delivering anything to anyone, anywhere in the world. I love that. As part of a lengthy marketing campaign with Nissan, Amazon just delivered a new Nissan Versa to someone. While it may take years for car buying to become a core competency of Amazon, these types of initiatives create energy around Bezos’ lofty aspirations. It’s a classic example of understanding that sometimes you’re not going to get a big immediate return on investment from an initiative, but there’s still many great reasons to invest in the initiative.

inMarket Rolls Out iBeacons To 200 Safeway, Giant Eagle Grocery Stores To Reach Shoppers When It Matters
So, yeah, mobile, it’s going to be big. If you don’t have someone at your organization who’s focused 100% of the time on mobile, you’re missing out. Mobile can’t be 5% of everyone’s job. The minute that happens, it slips thru the cracks. Apple’s iBeacon product was a smart extension. We’re going to see these types of platforms become commonplace in 3 years. Instead of just 10% of stores as a test, we’ll see NFC styled platforms in nearly 100% of locations. The only bummer from this announcement is the lack of creativity. The first thing retailers want to do with iBeacon is………..deliver coupons! C’mon it’s 2014, we’re better than that, aren’t we?

A closer look at Belkin’s Crock-Pot WeMo Slow Cooker (hands-on)
As a slow cooker aficionado, I’m excited by this. As a marketer, it’s yet another example that the “internet of things” is here and it’s not going anywhere, any time soon. Look at your home, look in your car, look at everything on your commute to work. If it could be connected to the internet, it will be. That’s why, to me, it’s not about digital marketing. It’s about marketing in a digital world. That’s a subtle, but very important nuance.

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk
Probably the best post I came across in the past week. There’s too much to cover in a brief snippet here, but the team at Nieman Labs did a great job of breaking down what the New York Times learned this past year, in social media. There’s basic stuff, that seems so obvious, but it’s also things we forget about too often. Definitely find time to read this one.

Six Things Every CMO Should Be Watching This Year
I like David Armano. We don’t always see eye to eye, but I like how his brain is wired. This article on Forbes from David does a nice job of painting a picture of things CMOs need to think about in 2014. I’d make some adjustments to the list. For example I’d combine his buckets for “Ephemeral Media” and “The Responsive Brand” into a larger bucket called the Content Conundrum. Every CMO is going to grapple with how to create enough content across a wide variety of networks, platforms and locations to make an impact…without breaking the bank. The mix of content providers and partners needed to deliver on this, will be like nothing we’ve ever seen before.