Opinions And Ramblings By Adam Kmiec On All Things

Friday Five – February 28, 2014

A short Friday Five this week. It’s been a long week, so apologies for the brevity.

Neiman Marcus App Bridges Virtual And Retail Space – With A Simple Call
http://bit.ly/1hueaC1
Awesome. That was the first word that came to mind. Niemans has always been about service. Their new app represents the future of omnichannel consumer interactions. “And then there are the direct links to live sales associates at each of the stores. No kidding. For each of the stores in the app there is a list of the major sales associates in the store. For each one there are ways to send them SMS, email, direct dial and even FaceTime chats. Yowie.” Wow!

Philips’ new intelligent store lighting can track shoppers
http://bit.ly/1hueikS
“The beauty of the system is that retailers do not have to invest in additional infrastructure to house, power and support location beacons for indoor positioning. The light fixtures themselves can communicate this information by virtue of their presence everywhere in the store.” Pretty cool. I’m a recent purchaser of the Philips Hue system and I’m impressed. If this is anything like that, it’s a winner.

Top Journalists Are Flocking to Brands. Here’s Why.
http://bit.ly/1hugqcm
““Some things I do are things I would have written as my Newsweek column,” Lyons said of his work with HubSpot. “It would have been edited more and it went through more layers to get to print, but I try to write stories that I would have published there.” Layers. Bureaucracy. Autonomy. These are not just limited to journalism. They are what’s impacting a large shift organizations losing out on talent.

6 Incredibly Accurate Predictions About TV From 1989
http://bit.ly/1hueh0o
Sometimes, we get things right, as prognosticators. It’s amazing how spot on these predictions were.

Verizon CEO Says You Should Pay More If You Use The Internet Too Much
http://bit.ly/1hueD77
“We make our money by carrying traffic…I think it is only natural that the heavy users help contribute to the investment to keep the web healthy. That is the most important concept about net neutrality,” McAdam said. Should I pay more if I use more, yes. I can accept that. Should I pay to subsidize other users, no way.