Opinions And Ramblings By Adam Kmiec On All Things

Friday Five – April, 11, 2014

Facebook announces News Feed cleanup to get rid of spammy messages, “like-baiting”
http://bit.ly/1kxka1q
If you were a fan of content from Upworthy, Thought Catalog or Buzzfeed, you might be in for a change in your news feed. FB, in an effort to make sure high quality content enters your news feed, is cracking down on link and like-baiting. Link-baiting, are articles with a headline that don’t match the content on the page. Like-baiting is when a brand says to fans, “like this post if, you…” – Make no mistake, the best quality always wins. Great quality isn’t spammy or gimmicky. Facebook is trying to make sure all brands adhere to this belief.

A look inside publishers’ content studios
http://bit.ly/1kxm6Hh
When it comes to creating great content, there is not one-size fits all approach. Every company and industry has a unique culture, set of business challenges and staffing models. This article from DigiDay does a great job of highlighting how publishers (e.g. NY Times) are rewiring their organizations to produce better content, faster and cheaper.

NFC Nails Could Change The Beauty Industry
http://bit.ly/1kxmxkE
NFC in your phone? Sure, that’s awesome. But, now, we have NFC in your finger tips. Takara Tomy Arts in Japan has created a line of press on nails that light up when near NFC powered phones. Fad? Or the future of “wearables”?

The Internet Of Caring Things
http://bit.ly/1kxn4Dk
This is a long read. But, I have a feeling it’s going to be a link you come back to, again and again. This great post from Trend Watching, highlights the future of connected devices, with a point of view, that the best connected devices will be the ones that create and improve our daily lives.

The Steve Jobs email that outlined Apple’s strategy a year before his death
http://bit.ly/1kxnDwP
An email, used as evidence in Apple’s ongoing patent case against Samsung, reveals how Steve Jobs planned the next few years for Apple. I share this, not because it’s a Steve Jobs email, but because it shows the importance of betting on behaviors (e.g. People wanting access to all their things all the time) and the need to keep innovating quickly. This passage about the iPad 2 sticks out the most to me:

2011 Strategy: ship iPad 2 with amazing hardware and software before our competitors even catch up with our current model

It’s an interesting concept and something that’s very applicable to us, given our omni-channel focus. It’s not good enough to ship one great product or launch when great campaign. The bar is now, launching several great products and campaigns, with a pace that leaves the competition gasping for air, as they try to catchup.