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	<title>The Kmiec Ramblings</title>
	<link>http://www.thekmiecs.com</link>
	<description>Opinions And Ramblings By Adam Kmiec On All Things Media</description>
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		<title>Why Should I Follow Your Business?</title>
		<description><![CDATA[There are days when The Onion just nails it. Yesterday they posted an article titled, &#8220;Local Fabric Store Urges You To Check Them Out On Twitter.&#8221; The sarcasm of the article hits on the idea that every company these days seems to be asking you to follow them on Facebook and Twitter. Restaurants, dry cleaners, [...]]]></description>
		<link>http://www.thekmiecs.com/marketing-advertising/why-should-i-follow-your-business/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-should-i-follow-your-business</link>
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		<title>Mad Men&#8217;s Performance Is Raising The Bar For Advertisers</title>
		<description><![CDATA[If you&#8217;re a frequent Mad Men watcher, I wonder if you&#8217;ve started to notice the strange phenomenon I&#8217;m noticing.  The ads, you know those &#8220;annoying&#8221; commercials, are getting a hell of a lot better.  When Mad Men first launched the commercials were your run of the mill, everyday ads.  In short, they were boring, expected and lacking [...]]]></description>
		<link>http://www.thekmiecs.com/marketing-advertising/mad-mens-performance-raising-bar-for-advertisers/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=mad-mens-performance-raising-bar-for-advertisers</link>
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		<title>So I Was Held Hostage By Yellow Cab</title>
		<description><![CDATA[This isn&#8217;t a work of fiction.  This isn&#8217;t a lie.  This isn&#8217;t a stretch of the truth.  This is, in fact, a 100% completely true story of how the Pittsburgh Yellow Cab Company essentially held me hostage for roughly 30 minutes. Let&#8217;s start with the definition of &#8220;hostage,&#8221; just to make sure we are all [...]]]></description>
		<link>http://www.thekmiecs.com/misc/so-i-was-held-hostage-by-yellow-cab/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=so-i-was-held-hostage-by-yellow-cab</link>
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		<title>The ROI Of Doing Nothing</title>
		<description><![CDATA[Everybody wants to know the ROI. It&#8217;s the first question every marketer is asking when evaluating an idea. We&#8217;ve been trained to think of ROI as the output of an input. For example, if you spend $1,000,000 on paid search, how many &#8220;widget&#8221; sales will you generate? If each widget yields a profit of $1.00, [...]]]></description>
		<link>http://www.thekmiecs.com/marketing-advertising/the-roi-of-doing-nothing/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-roi-of-doing-nothing</link>
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		<title>The Plight Of The Dry Cleaner</title>
		<description><![CDATA[What do you do if you&#8217;re a dry cleaner?  Think about it.  You choose a dry cleaner not on price, but on convenience.  Location, location, location is what this game is all about.  Would you really choose a dry cleaner that&#8217;s 10 blocks away, if there&#8217;s one 2 blocks away&#8230;even if the one that&#8217;s 10 [...]]]></description>
		<link>http://www.thekmiecs.com/marketing-advertising/the-plight-of-the-dry-cleaner/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-plight-of-the-dry-cleaner</link>
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		<title>A Little Nostalgia</title>
		<description><![CDATA[Found this photo while digging through old baby photos. It&#8217;s a picture of my Grandfather, an avid fisherman hanging out with me on his farm in New Hampshire.  I can only imagine the advice he was imparting on me.  You gotta love these candid moments.  I&#8217;m so glad my dad was there to capture the [...]]]></description>
		<link>http://www.thekmiecs.com/family/a-little-nostalgia/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-little-nostalgia</link>
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		<title>Remember When</title>
		<description><![CDATA[I&#8217;m stealing from myself with the following paragraph I wrote last December: In one of the greatest episodes of The Sopranos, ironically titled “Remember When” Tony scolds Paulie for looking back and reminiscing. With such disdain he utters, “remember when is the lowest form of conversation.” When I watched this live on HBO, I recall [...]]]></description>
		<link>http://www.thekmiecs.com/family/remember-when/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=remember-when</link>
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		<title>Your Web Metrics Reports Are Antiquated</title>
		<description><![CDATA[Unique Visitors.  Time Spent On Site.  Repeat Visitors.  Bounce Rates.  These metrics and so many more and quickly becoming less a means of determining how well your site is performing.  Unique Visitors was supposed to tell us about the reach we were generating, while things like Time Spent on Site and Repeat Visitors was all [...]]]></description>
		<link>http://www.thekmiecs.com/marketing-advertising/your-web-metrics-reports-antiquated/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=your-web-metrics-reports-antiquated</link>
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		<title>The Brooklyn Bridge</title>
		<description><![CDATA[]]></description>
		<link>http://www.thekmiecs.com/photo/brooklyn-bridge/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brooklyn-bridge</link>
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		<title>Reframing What You Think You Know</title>
		<description><![CDATA[&#8220;The children had stones already. And someone gave little Davy Hutchinson few pebbles. Tessie Hutchinson was in the center of a cleared space by now, and she held her hands out desperately as the villagers moved in on her. &#8220;It isn&#8217;t fair,&#8221; she said. A stone hit her on the side of the head. Old [...]]]></description>
		<link>http://www.thekmiecs.com/marketing-advertising/reframing-what-you-think-you-know/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=reframing-what-you-think-you-know</link>
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