http://www.thekmiecs.com News, Travel, Family, and Fun All Served Up Together Wed, 27 Aug 2008 14:50:35 +0000 http://backend.userland.com/rss092 en I've worked on car brands in the past. The build your own tool/section was always a heavily debated area of the site. Sure it needs to be functional, but it also needs to be sexy and sell you on the car. With the number of people using ... http://www.thekmiecs.com/marketing/audi-goes-iphone-compatible/ So I finally made it out for my first run. I had planned to start running on August 4th, my birthday.  However due to some gear arriving late, getting sick, and work travel I wasn't able to find the time.  This was my first run using Nike+.  I have to say, it ... http://www.thekmiecs.com/running/running-day-1/ Yes, you read that correctly. Seriously, knowing that a championship exists for air guitar makes me feel so much better about my 4th grade field day participation ribbon. It also makes rhythmic gymnastics look like a legit olympic sport. http://www.thekmiecs.com/marketing/world-air-guitar-championship/ I love digital age. I love that the web makes it easy to find things like this. Too damn funny. http://www.thekmiecs.com/marketing/what-does-biden-think-about-obama/ Came across this ad today on SI.com.  Is this a preemptive strike to try and convince people Budweiser is an American beer, even though the brand will be owned by InBev?  If it is, I have to say, banner ads aren't going to cut it.   [caption id="" align="alignnone" width="612" caption="American Lager"][/caption] http://www.thekmiecs.com/marketing/budweiser-the-great-american-lager/ I've been a big fan of Microsoft's Surface technology platform for a while now.  Unfortunately, there have been very few real world examples to point to.  I came across this demonstration earlier today. BMW will be using it in their dealerships as a way to feature cars for customers. This ... http://www.thekmiecs.com/news/microsoft-surface/ My experience working on GoArmy.com while at Leo Burnett was fantastic.  I was at Leo when we completely changed the Army's branding.  We even evolved the Army from "Be All You Can Be" to "An Army of One."  That was a big shift in positioning and communication for the Army. ... http://www.thekmiecs.com/marketing/goarmy-redesign/ I love it when a company really gets "it."  I've continued to talk about the value of micro Interactions for a while now.  Really, it's all about making the little things matter.  Check out this video from EA in response to a Tiger Woods 2008 game owner's youTube video.  The ... http://www.thekmiecs.com/marketing/tiger-woods-walks-on-water/ Product placement is an interesting business.  When Michael Phelps wears a Speedo swimsuit it means something.  When Kobe is featured in a pair of Nike shoes, ditto.  The list goes on an on.  The one product placement that has me perplexed is the Chinese Olympic Anti-Terror Force's use of the ... http://www.thekmiecs.com/news/great-product-placement/ Ok, that's a gross over-statement, but they don't matter as much as they used to.  This great article at HubSpot says much of what I've been professing for the past 8 months, but it explains it a hell of a lot better than I do.  At a high level, here ... http://www.thekmiecs.com/marketing/email-open-rates-dont-matter/