Opinions And Ramblings By Adam Kmiec On All Things

What’s In The Box Doesn’t Matter

One of the truly wonderful things about having kids and becoming a parent is the authenticity you get to experience when engaging with your kids.  Yes, kids lie, that’s true.  But, ask a child if she likes the dinner you’ve plated, that’s based on some new recipe, and you’ll know the truth.  Ask an adult the same question and you’ll be met with a very politically correct answer.  Well, unless of course, you ask me 🙂

Christmas is one of those occasions where we seem to always try and out do one another, keep up with the Jones’ and impress with labels. Labels, you ask? Yes, labels. We’re all guilty of it, even I am. Under the Kmiec tree this year, there was no Louis, Jimmy or Tory.  Nada on the Prada, MK and Hermes.  Sorry, not a single item from Armani, Versace or Gucci – yes, we avoided the holy trinity. No Christian, Coach or Coco. Also, I must confess, there was no Lexus under the tree either.

Now, mind you, this is no assault on the wealthy, chic or stylish.  Without the label segment, we wouldn’t have people to gawk at, velvet ropes to envy and of course nothing to lust for.  And this isn’t me being above such items or brands.  I’m the first person to encourage purchasing 1 quality purse over 50 cheap ones.  Ditto on shoes, watches and umbrellas (trust me on this one).

No, this is more about the observation that kids don’t care what’s in the box, what the label is on the gift or the logo they’ll be displaying. And with good reason…they couldn’t tell you the difference between Coach and and Couch.  If anything they care more about the wrapping paper…or rather the joy of unwrapping their present. They’re equally as satisfied with 1 gift as they are with 100.  Seriously. I’ve watched this up close for 4+ years now.  It’s a really amazing thing to witness.  Honestly, it leaves me wanting to be as genuinely label disinterested as they are.  But, alas, though I’ve witnessed this authenticity and I’m a marketer, even I fall prey to label love…but I’m getting better!

There wasn’t a single present under the tree for me.  That’s what happens when you become a dad!  The likelihood your 4 year old is going to hop in the car, visit the mall and pick you a present that she paid for with her credit card…is…well…unlikely.  But, what I did get this Christmas was something much better than any company could provide:

John, Cora and Dad

I got to see those smiles and feel the real Christmas magic that we yearn for after watching a movie like Love Actually. Besides, if they were wearing a label it would say my name anyhow 🙂