There’s an old joke in marketing that goes, if you wait for 100% of the data, you’ll miss 100% of the opportunity. I genuinely believe in the philosophy. We all have a certain order we expect things to happen in. We assume if A happens, then we’ll do B, which will lead to C, etc. But, what happens if A doesn’t happen? Do you not do B?
A good friend of mine calls this the “I love you paradox.” In a relationship if you’re waiting for the other person to say “I love you” so that you can say it, and that person is waiting for you to say it first; well, neither of you will ever say it. At some point you have to do B even though A hasn’t happened.
A better way to think about this, is how we learn to swim. You could say, well I’m not getting in the pool until I know I how to swim. But, you can’t learn to swim, if you don’t get in the pool. Chicken or the egg, right? Me? I just jump right in. That’s actually how I learned to swim. My parents through me into a pool and survival instincts kicked in. I was swimming in no time flat. As the story goes, I learned how to swim in a weekend. We did the same thing with Cora and she took the water immediately.
If you wait for 100% of the data, you will miss 100% of the opportunity. Mark my words. If you want to do something or something, just do it. Don’t wait.
Global Head of Digital Marketing & Social Media at Campbell Soup Co. Running a marathon at a sprinter's pace. Love ironing and my
