Oct 29 2008
M&M Candy Lab
Rare is it that I’m overly impressed with a CPG food website, but this is freaking amazing. I won’t even explain what it is other than to say it let’s you create this:
As someone who worked with M&M Mars on one of their earliest versions of the personalized M&M e-commerce platform, I’m really impressed with the evolution. The avatar above is cool, but avatars aren’t exactly new news. What is new news is your ability to put this photo on actual M&Ms. That my friends is personalization. And, yes I just spent $40.00 for 21oz of personalized Cora M&Ms.
Love it!