Aug 08 2008

Take Me Fishing In USA Today

Published by Adam at 10:08 am under Colle+McVoy, Marketing & Advertising, News

So I don’t normally ready USA Today, but when our client and our site is featured I feel obligated :) I think their write up is spot on. However, I do have a tiny bone to pick about their criticism. Based on the persona research we did, the need/want to search across states wasn’t a requirement. In fact, no one brought it up. Most people indicated they are going to a very specific destination and simply want more info about the location and what’s around the area. That said, we’re going to re-examine the use cases, personas, and needs/wants to make sure we didn’t miss anything.

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2 Responses to “Take Me Fishing In USA Today”

  1. [...] Adam placed an observative post today on Take Me Fishing In USA TodayHere’s a quick excerptSo I don’t normally ready USA Today, but when our client and our site is featured I feel obligated I think their write up is spot on. However, I do have a tiny bone to pick about their criticism. Based on the persona research we did, … [...]

  2. Marissaon 11 Aug 2008 at 6:40 pm

    Dustin bookmarked it — you’re officially a hit!

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