May 25 2008
Fishopedia Rocks
I’m really proud of the work we did for the Take Me Fishing campaign. All of the work, across all of the marketing channels is very good. The print looks great. Ditto on the direct. The spots we shot are fantastic and web site is amazing.
We just came out of usability testing and the site passed with flying colors. One of the things everybody seemed to really like was the Fishopedia. The Fishopedia was a brand new section of the site we concepted, created, and developed to be the A to Z compendium for fishing. It covers How to Fish, educates you on types of fish, helps you understand which equipment to choose, and offer much more. From step by step animations to detailed facts this is the place to go to for information on fishing.
So whether you are an avid or first time angler check out the Fishopedia.
This is really well built HTML/CSS… rare for an agency. If you turn off all styles, it still maintains the order/hierarchy of the content and primary functionality. A+ to the html/css guys for their content up approach. Well done. Who handled the coding for you?