Apr 25 2008
Clients Letting Us Do “Good Work”
I have an issue with how we, in the undustry, look at clients. Too often we get caught up in this desire to do “Good Work.” Many agencies and people view good work as the ability to do things that are “creative,” “out of the box,” “showcase worthy,” or “award worthy.”
I disagree. “Good Work” is work that drives our clients’ business. Good work is work that generates results. Good work is work that makes our clients look and makes us look like good partners.
Good Work, is not always about being edgy, different, or new. Often, good work can be considered boring. But, boring can be good work. We need to remember that fact and be happy to be doing good work that while not sexy, makes a real impact.
