Opinions And Ramblings By Adam Kmiec On All Things

Category Archives: UnitedHealthcare

It’s Been A While

Getty

Wow! Is it May already? It’s been nearly 3 months without an update/post. It’s certainly not for lack of things going on and thoughts worth sharing. But, this ‘digital detox‘ has a way of making you think less and less about the internet and more about just enjoying the moment. I’ll have a full update in June about how the digital detox is going, but at a high-level, it’s been easier than I thought it would be. The first few weeks were more challenging. Habits are hard to break. But, by February, I had little interest in social media and I was so much happier without it. Social media had become a dumpster fire of negativity, political views, and social justice warrior-esque reasons to complain. Without all of that in my life, every day, I’m genuinely more energetic, happier and relaxed. I also feel like a bit of a trendsetter. If Facebook is creating this commercial, I’m sure I’m not the only person who decided to get back to a more analog life.

Changing the page, in June, I’ll have my mid-year analysis of my 2018 predictions. But, at first glance, things are looking good. That new crystal ball I purchased on Amazon must be legit.

Some other odds and ends:

  1. I saw Avengers Infinity War, helping to make it a box office success. Although, I’m in the minority when it comes to not being enamored with the film. Too many characters, too many questions, too many plot holes and the ending wasn’t my cup of tea.
  2. Also saw, finally, Blade Runner 2049. While it performed poorly at the box office, by every metric it was critically acclaimed. I second all the people who gave it a high rating. Stellar performances across the board, beautiful (albeit at times, dark) scenery and a plot with so much subtext you need time at the end to really think about what it all meant.
  3. Nichole started a new role at Riley Hayes and also decided she wants to run her first 5K. I’ve been training her since January. That’s always a dicey proposition, but I’m happy to say, the training is paying off and she hasn’t wanted to strangle me (as far as I can tell).
  4. Despite being hit with mountains upon mountains of snow this winter, I resisted the temptation of purchasing a snowblower. I actually find shoveling to be therapeutic. I put in the earbuds, listen to a podcast and get to work.
  5. Had a gift card to the Verizon store. Used it on a pair of Apple AirPods. I’m not a fan. Good sound quality, not great. They fall out to easy for me to consider using while working out, biking, etc. I will say, however, the pairing with Apple devices is as seamless as it gets, the battery life is very good and the packaging is genius. Having the case also be a charge was incredibly wise.
  6. I joined the Instant Pot revolution. No pun intended, but while they’re much better than the old school pressure cookers, they’re not fully baked. That said, when it works well, it makes a world of difference in flavor and meat tenderness. For the record, I ordered the Instant Pot Ultra.
  7. John and Cora wrapped up Winter basketball with mixed results. This was their first year playing in Woodbury. To say that the same small town politics I grew up in the 80s and 90s are still alive, would be an understatement. I actually had a player’s mom come up to me after a game to lecture me about John. He’s a 3rd grader. He had to try out for the 4th-grade team he’s playing on. The mom of a 4th grader on his team was none too happy that John was playing up and taking minutes away from her son. She said, clearly, “He doesn’t belong here. He should be playing with his own kind.” Stunning to say the least.
  8. The kids are headed to the FC Barcelona USA soccer camp this Summer, in Atlanta, Georgia. I’m excited for them to learn from a different class of instructors and to train against talent from all over the country. I’m also incredibly thankful that UnitedHealth Group has such a progressive philosophy for remote working. I’ll be working out of our Atlanta office that week. Without that type of flexibility, it would have been very difficult for John and Cora to attend.
  9. Two years ago I decided to get into soccer and in doing so, I picked Manchester City as my club. Wow, that was a smart choice. After a meh first year where we came away with no trophies, this year we set the world on fire. We broke records left and right while dominating the Premier League. On top of that we won the English League cup. We were a questionable red card away from most likely going on to win the FA Cup. And, we made it to the quarterfinals of the UEFA Champions League tournament. The kids and I had our first early morning pub viewing experience when we watched City best Manchester United at Brit’s Pub. I’ll always remember John yelling at a United supporter, “You spent $100M on that? On that?”, after a total whiff by Romelu Lukaku. What a year/season. Soccer truly is global and it’s helped me connect with team members at work and random strangers. As global as it is, it’s also incredibly local. This celebration campaign by Manchester City shows that well.
  10. Took the family to Vernon, NJ to celebrate my niece’s 1st birthday. Ahead of the party, we took a tour of Vernon and I showed the kids my old school, the fields I played baseball on and the courts where I learned to ball. John being John, found a ball and then proceeded to shoot and shoot and shoot.

The first 4 months of the year flew by. The list above only scratches the surface. But, I guess when you’re not busy trying to stream your whole life, you have a lot more time to enjoy life.

The Worst Thing About The Pharmacy Experience

If there’s one thing I know a lot about, it’s the pharmacy patient experience. After working on the Rite Aid business for years and working at Walgreens for some time, I’ve seen a significant amount of research, patient feedback and other data about the pharmacy patient experience.

Imagine this situation. Your kids are sick. They’re miserable. The flu has completely knocked them out. You’ve been up for days watching what you thought was a cold, become the full-blown flu. Except that it’s not just the flu, nope, you got lucky, it’s all bronchitis. You take the day off and bring your kids into their primary care physician. They indicate yep, these kids are sick. They send you on your way with some instructions about rest and hydration, but also call in some prescriptions to your local pharmacy. Now, you know that it usually takes about 15 minutes to have your medication ready and you’re relieved that those scripts will be ready by the time you show up from the doctor’s office.

All good right? Not exactly. You get to the pharmacy, provide your name and the pharmacist comes back with bad news. Unfortunately, your prescriptions are not ready because they required prior authorization and as such, they need to get in touch with some combination of your insurance company and your physician. That relief you felt is replaced with anger and disbelief.

I’ve seen the above situation play out all too many times in customer feedback and I’ve also been that patient. It doesn’t have to be that way. Seriously.

PreCheck MyScript is a new product that doctors can use to make it quicker and easier for patients to get their prescriptions. It effectively takes the guesswork out of the experience. Not only do you avoid the painful experience I outlined above, but you’ll also know the medication cost before you even leave your doctor’s office. No, it’s not magic or some type of sorcery. It’s just PreCheck MyScript, another way UnitedHealthcare is making the patient experience smoother, while providing even more transparency.

I’m really thrilled with the video my team created to help create awareness about PreCheck MyScript. They knocked it out of the park. For those of you in the industry, you know how challenging it is to simplify something complex. They absolutely delivered on that challenge. More to come.

I’m Joining UnitedHealthcare

UnitedHealthcare Logo

Our mission is to help people live healthier lives and to help make the health system work better for everyone.

That’s a mission statement designed to inspire and motivate. That’s what it did to me. I’m overjoyed to announce that I’ve joined UnitedHealthcare as Vice President, External Communications. In this new role, I’ll be leading Content and Social Media, our Regional Communications across the country and our External Corporate Communications. Additionally, I’ll be playing a role in our Corporate Social Responsability initiatives and of course, doing my part, every day, to help make the health sysetm work better for everyone.

I wrote to my world class Walgreens team, upon announcing my departure, “Be open to change. Consistency, while comfortable, will stop your growth. In fact, seek change. If you don’t drive the change you want, you are destined to be run over by change that’s less than desirable.” It’s a sentiment I’ve always believed. That mindset was instilled early on in my career by Pat Fallon. Pat was the pure definition of someone in perpetual motion. He boldly took Fallon into the future, before the future even knew what the future was. I learned a lot working for the agency the bore his name on the door. A willingness to seek, embrace and create change, was at the top of the list.

Minnesota Paddle State Fair Tee

Joining UnitedHealthcare brings about an enormous amount of change for me and the family. For starters, we’re leaving Illinois and moving to Minnesota. For our friends, yes, I know we just sold our condo in the West Loop, only to a buy a house in Evanston (that we loved) and yes, that means we’re selling the house in Evanston to buy a house in Minnesota. We Kmiec’s don’t make it easy. Try as I might to leave Minnesota, it continues to beckon me back. I’ll always be, just a kid from Brooklyn, but Minnesota has felt more and more like home, over the years.

Second, I’m leaving retail and CPG. For 15 of the 20 years I’ve been working, I’ve always been in the thick of retail and CPG. While joining UnitedHealthcare takes me out of that business, it keeps me very much in the middle of health care. There are few industries at the forefront of innovation that connect, touch and impact so many lives. UniteHealthcare, isn’t just in the middle of health care, they’re at the front, leading and embracing change.

The last big change, is my role. For the first time in the last 12 years I won’t be building or leading a digital marketing organization. This was actually one of the biggest draws of UnitedHealthcare. It’s rare that you get to reinvent your career, on your own terms, in a leadership capacity. To join a leading company like UnitedHealthcare, in a leadership role, working for an incredible leader, was an opporunity impossible to pass. If there’s one thing the Walgreen’s Leadership Model prepared me to do, it’s lead teams, where you aren’t the subject matter expert.

The team I’m joining is about as top notch as it gets. My peers are people I admire and respect for their accomplishments, thought-leadership and candor. The leaders across UnitedHealth Group, UnitedHealthcare and Optum come from ad-tech, retail, telecom and other fast-paced, dynamic and exciting verticals. Additionally, I’ve inherited a fantastic team. They’re bright, patient, collaborative and eager to deliver on our mission.

I’m humbled by the trust the organization has put in me and I look to pay it back for years to come.