Category Archives: Shopping

Why I Won’t Buy A Kindle

I really want a Kindle.  Every fiber in my body wants to visit Amazon.com, log-in, add the Kindle to my shopping basket, elect the overnight delivery option, and complete the transaction.

But, I don’t and I won’t. It’s not the money, battery life, form factor, selection of books, or features. Nope it’s something much simpler; there’s no easy way for me to convert my existing book purchases to the Kindle.

I have dozens of books that I’ve purchased on Amazon that are also available for the Kindle. In order to get those books on the Kindle I’d have to repurchase them AGAIN. Sorry, it’s not going to happen. I want to be able to access Freakonomics whenever I want. I re-read books often. I can’t even begin to count the number of times I’ve read Where The Suckers Moon. I’ve done a preliminary look at the Kindle catalog. It would cost roughly $1800 for me to re-purchase every book I own into the Kindle format. This is insane, no?

When the iPod came out I didn’t have to repurchase all my CDs. Instead I CONVERTED them to MP3s and synced them with the iPod. This made spending more than $300.00 for an iPod a simple proposition.  I could take all of my music with me in one little light weight tool for a relatively fair fee.

I can’t imagine that I’m the only person who feels this way.

Would it be that hard for Amazon to do the following:

  1. Scan your Amazon purchase history and let you “upgrade” to the Kindle format for free (ideally) or a nominal fee. They have all of the data – it doesn’t seem that hard.
  2. Allow you to trade in your books for the Kindle format. You would go to Amazon.com select the books you are converting, pay in advance (nominal fee), and produce a shipping manifest with a barcode. You would mail/FedEx in your books along with the manifest. Amazon would match the books up against the manifest and assuming everything matches up, scan the barcode which would credit your account for the downloads. The books would then be donated to schools, libraries, and charities. Everybody wins in this situation.

I’m ready to buy a Kindle. Amazon just needs to make it easier for me transfer my library to it so that I can really take 100s, if not 1000s, of books with me wherever I go.

Amazon, are you listening?  Let’s talk.

Books That Impacted Me

I’ve been doing a lot of travel lately. The nice thing about airplane travel is it offers up ample opportunity to get caught up on reading. A lot of what I’ve been reading lately has been hit or miss. Kinda makes me wish I had borrowed the book from somebody instead of purchasing. But, such is life. I thought it might be helpful to give you all a rundown of the books I’ve read that have made an impact on me.

Where the Suckers Moon: The Life and Death of an Advertising Campaign – This is one of the best books on advertising and a must read for anyone in the business or interested in the business.

Blink: The Power of Thinking Without Thinking – Better than Tipping Point and Outliers.  This is the book will reinforce your belief in gut instincts.

The Five Dysfunctions of a Team: A Leadership Fable - I love the full set of these books from Patrick Lencioni, including Death By Meeting.  However, as I’ve moved into more and more leadership roles The 5 Dysfunctions Of a Team really sticks out as a great piece of inspiration.

Tribes: We Need You to Lead Us – I love Seth.  I gave this book a full review here.  It really left a mark on me.  You’ll find yourself questioning if it’s really worth it to work at a place that tries to stifle your leadership.

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures – I believe in the concept of thinking visually.  Often we get caught up in too many words.  This book, if you can call it that, does a wonderful job of helping you evolve to visual expression of ideas.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – In all honesty, it was this book that made it clear for me that it was time to move on from my previous employer.  If you’re going to be working, you should be happy doing what you’re doing.  Life is too short for it not to be.

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds – If you’re in the business you might now find anything new, but at a point in time this was the book du jour for marketers.  Sr. marketers still reference it often.  For that reason alone you should invest the time to read it.

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage – This one is near and dear to my heart as someone who grew up in the industry working at Fallon this concept was engrained into me at an early age.

The GE Work-Out : How to Implement GE’s Revolutionary Method for Busting Bureaucracy & Attacking Organizational Problems – I first learned about the book while working at ConAgra Foods.  It was part of Gary Rodkin’s plan to propel the company forward.  After reading it, you’ll be amazed at how much nonsense gets in the way of getting the work done.  You’ll also realize that the people closest to the work should be empowered to fix the problems.

What Got You Here Won’t Get You There: How Successful People Become Even More Successful – Well the title says it all huh?  You have to keep wanting to be better and you’re going to need new skills to do it.  The book is a nice slap in the face and wake up call that reminds you not to rest on your laurels.

The Paradox of Excellence: How Great Performance Can Kill Your Business – Sounds crazy, but it’s true.  If you’re always rocking perfection, people become accustomed to that type of performance.  The minute you deliver something less than perfect you’ve failed in some people’s eyes.

Have any that you think I should read? Let me know.

The Project 100 Is Complete

The Project 100 is a great project. I’ve been a big supporter of the initiative and I’ve blogged about it several times in the past.  In short Jeff Caswell had this fantastic idea to gather 100 brilliant minds to author a book together.  Each contributor was asked to write a chapter (visuals were optional) about social media.  Jeff, bless that man’s heart, then assembled all of the contributions into an actual book.  The kicker is, ALL of the profits go right to the Susan G. Komen foundation.  So, by purchasing the book you’re not only getting smarter, but you’re also contributing to a great cause.

If you’re looking to get smarter in the social media space, this is a great start.  The book retails for $19.95 and with shipping ends up being around $25.00.  Hmmm 100 thought leaders for only $25.00; that’s a damn good ROI.  I ordered two copies this morning and I’d encourage you to do the same.

Why Isn’t The Car Buying Experience Better?

I recently got into the market for a new car. It was time to trade in my wife’s 2002 Jaguar X-Type. But, for what? Getting from the requirements to completing the purchase was a harrowing experience. The short story is we ended up with an Infiniti G37X. You can skip down to the bottom of this post for the lessons learned.

Here’s the long version. It took us roughly 45 days to go from the beginning of the process to the end. It was painful. We’ve purchased 3 houses and I can tell you that buying a car was a much worse process. Here’s why.

Requirements
It wasn’t too hard to figure out the requirements. This was probably the easiest part of the process. We wanted All Wheel Drive, Built In Navigation, Heated Seats, 4 Doors (not a coupe), Automatic Transmission, Seating for 5 (ideally 7), and a set budget. We wanted either a new car or a certified preowned.

Research
Wow! There were too many options to choose from. Do you look at Edmunds? Car & Driver? Road & Track? Can you trust JD Power or customer reviews? Searches on Google don’t exactly help you out either. There’s too much noise out there on the web. Even if you start at sites that are supposed to help you compare, contrast, and choose cars that meet your requirements you’ll get different answers. Cars.com, AutoBuyTel.com, and the like all create muddy water. There’s no consistency in how you compare vehicles. They all seem to be basing their GUI off of different data. There’s really no data integrity or consistent repeatable model for evaluating cars. That said, using a hybrid of tools and sources we had a short list of vehicles to check out: Acura MDX, Acural RL, BMW 528xi, Ford Fusion, Cadillac CTS, Infniti FX35, Infiniti G37x, and Volvo XC90.

Try, Trial, and Error
OK, so you’ve got a short list based on primarily unemotional information. Pictures, spec sheets, reviews, and charts are only part of the equation. You have to actually touch the car, hear the engine, and of course experience the ride. You’d think this would be easy, however finding a dealer that’s has the car you want to test drive on the lot can be tougher than you’d imagine. There’s a noticeable gap between the inventory information contained on a dealer’s site and what’s actually there when you show up. On more than 1 occasion we showed up at the dealer only to find out they didn’t have the car we wanted. For example, we showed up at a Ford dealership to test drive the AWD version of the Fusion, but they didn’t have any on the lot. After test driving every car on the list we had it narrowed down to 4: Acura MDX, BMW 528xi, Infiniti FX35, and Infiniti G37x.

The Money Game
The cost of a car is really made up of several things: Base Price, Less Trade In, Less Incentives, Less Negotiating Room, Plus Tax, Plus Title, Plus Other Fees…and of course the financing options. I listed out all the items, but how each dealer approaches them is completely inconsistent. There’s even inconsistencies by car model from the same dealer. Trying to figure out the net-cost is quite difficult. Shouldn’t it be easier? Sites like Cars.com list the MSRP, Dealer Invoice Price, and even sometimes the average cost people are paying. A site like KBB.com even gives you an idea for what to expect for your trade-in. Armed with all that information it should be really easy to guess how much you should be paying. It’s not that easy though. For example, the amount of money I was being offered for my trade-in varied as much as 25%. The money game also generally involves 4 players: the salesman, finance guy, technician, and a more senior salesman. After figuring out the “out the door” price for each vehicle we decided on the Infiniti G37x.

Paperwork
Cool, you’ve picked the car. We even picked from a variety of G37x’s on the lot. That meant we could choose color and features. That’s very cool, but we were lucky. Not every dealership was as well stocked. For example the Acura dealership only had 3 options to pick from for the MDX. At this point in the experience things should go fast, right? Wrong. This is where things come to a screeching halt. The dealer has no incentive to move things along, because you’ve already agreed to buy the car. From the time we agreed on the specific car, net cost, and finance options it took nearly 3 hours to actually drive off the lot. The dealership had to get a bunch of paperwork put together and clean the car we wanted. I don’t mind the cleaning the car part, but given all the paperwork we’d already filled out it the “final” paperwork should have gone much faster. The salesman passes you off to to the finance guy. The finance guy has you sign some papers and then passes you off to the guy who will actually handle the “final” paperwork. This guy is also the guy that will also try to up-sell you on an extended warranty, clear shield protectant, and many other wonderful things. Rather than have all the paperwork ready to go, he had to print each form individually while we were there. Crazy.

The Grand Finale
The dealership didn’t have the second key FOB on hand. Another salesman apparently had it on him and he was not working on the day we purchased the car. This means we need to swing by and pick it up. We’ll also need to stop by to pick up the license plates.

Apologies for the length, but given how long this post is, you can only imagine how long the process was in real time :) After going through this process here’s my take-aways on how to make the experience better:

  1. Data Consistency: There’s just too many holes in the data. Everyone seems to be using a different source. This applies to even the dealer. The inventory being reported on the dealer’s website needs to represent what’s on the lot. It would also be fantastic if independent sites like Edmunds were leveraging the same data for their reviews and comparisons.
  2. Stop Killing The Trees: The amount of repetition in paperwork was staggering. I still can’t get over the number of times we provided our name, address, social security number, and date of birth. From the minute I walk through the door they should be collecting data, dumping it into a consumer profile, and leveraging it to accelerate the whole buying process.
  3. Transparency: I can’t believe I just typed that word. But, it’s true. Despite all the payment calculators, information on financing, advertising, and “free” honest information it’s impossible to figure out how much you’re going to pay. I should be able to have a damn good idea of how much the final cost is going to be. The haggling on price is one of the most time consuming parts of the process.

Shouldn’t it be easier? Why isn’t it?

Northwest Airlines – It’s Not An Emotional Thing

It’s not an emotional thing.

If you’ve ever flown on an airplane you know how emotional of an experience it can be. From booking the ticket to landing at the destination the whole experience is one giant emotional roller coaster. To use a simple word, it’s stresfull. Here are some of the questions that go through my mind:

  1. Did I get the best fare?
  2. Did I pack enough/too much clothes?
  3. Will they charge me to check a bag?
  4. How long will the security line be?
  5. Will my belt buckle set off the metal detector?
  6. Will the flight take off on time?
  7. Who’s going to sit next to me?
  8. Will the flight land safe?

There’s dozens more, but those are some of the major ones. I think you can see what I mean when I say: stressful.

Well, as many of you know this has been a stressful week for me. Getting carbon monoxide poisoning and ending up in a hyperbaric chamber kinda does that to you.

I was due to fly out of Pittsburgh, PA on Northwest Airlines flight 1921 on Saturday March 21, 2009 and return to Pittsburgh on Northwest flight 3272 on March 22, 2009.

But, after the insanity of this week, all I wanted to do was get home as soon as possible. I was in Chicago on business Tuesday through Friday morning. Rather than fly back to Pittsburgh on Friday and then fly back across the country to Minneapolis on Saturday, I simply booked a Southwest Airlines ticket from Chicago to Minneapolis on Friday. That put me back together with the family 1 day earlier. And I tell you, after nearly dying, there ain’t nothing like family to make you feel alive.

Tonight, I tried to check in for my flight online at NWA.com. I received an error message and it wouldn’t let me check in. I called the Northwest Airlines customer service number, made my way through 5 minutes of automated prompts, and finally ended up with a human being. I explained my problem and he quickly diagnosed.

Northwest Airlines canceled my ticket for Sunday because I didn’t take the Saturday flight out to Pittsburgh. This was news to me. I’ve changed flights dozens of times; especially when on business and I’ve never run into this problem. I asked what that meant and he responded that they could reinstate my ticket for a penalty fee of $150.00 and the price difference between the old ticket and new ticket. By new ticket, I mean literally the SAME ticket I already had, but they canceled.

I sought a higher power and asked to speak with someone else. Surely, this must be a mistake, right? I was transfered to, Michael, a supervisor. From the get go he was cold. I re-explained my situation and he said amongst other things

it’s not an emotional thing.

He pointed out that had I read the full terms and conditions before booking the flight I would have known that this would happen. Gee, thanks for making me feel even dumber. As he put it, “we’re in the business of selling tickets.” That was in response to my questioning why they canceled my flight. See, Northwest assumed that since I didn’t take the first leg of my trip I wouldn’t be taking the 2nd leg. They wanted to sell my ticket at a much higher cost. In doing so they’ve sold the seat twice.

I was amazed…stupefied really. Michael explained to me that the rules are the rules, I should have known better, and it wasn’t his fault I took a different flight out. Wow. He even prodded me to go into details about why I changed my ticket. I explained to him the carbon monoxide situation and he that’s when he said, well “it’s not an emotional thing.” The conversation went back and forth for about 20 minutes. During that time I even flat out asked him do you think this is right? He fell back on the old rules are rules bit. He was condescending, argumentative, and cold as ice.

Before hanging up the phone I asked him 3 things:

  1. Since I didn’t agree to any terms on the call about recording the conversation was he ok with me posting the call to my blog? This freaked him out and he explained I had no legal right to do so. I have no idea if he’s right. Until I find out, I won’t be posting it.
  2. Are you sure there is nothing in your power or someone else’s to fix this problem without forcing me (I believe I indicated they had a gun to my head and I had no choice) to pay? His response, was “I didn’t say that, you are putting words in my mouth.” Wow.
  3. Can you please mail or email a copy of the terms and conditions? He declined and said I should look on Expedia.com (where I booked the tickets) for that information.

As you can imagine, I was a little more than hot under the collar. I couldn’t get over the rudeness, lack of civility, and coldness exhibited by Northwest and their “customer service” staff. I looked on twitter to see if Northwest had a presence. I was hoping to correspond with someone else before writing this post, but as you’d imagine I didn’t find anything.

To be clear, yes the rules are the rules.  Yes, I should have printed them, read them, and I guess followed them explicitly.  But, I also believe there is a difference between the letter of the law and the spirit of the law.

When you compare this experience to my experiences with Southwest it’s no wonder Southwest continues to thrive will Northwest struggles to maintain it’s existence. Now that Southwest is flying to Minneapolis, you can be sure all my future flights from Pittsburgh to Minneapolis will be on Southwest…even though I’d have to connect in Chicago. Yes, that’s right. I’m giving up direct flights for connecting ones. The difference in customer service is just staggering.

Southwest thanks for coming to the Twin Cities; it’s nice to have an alternative.

The Worst Night Of My Life

Short Version
Buy a carbon monoxide detector for you home. It could save your life.

Long Version
When a bunch of guys get together for some drinks, without failure the conversation will turn into a category requiring one-up-menship. It could be anything from the worst date, worst job, or worst injury. Ladies I’m sure you’ve had similar types of discussions. Well, I can officially say that when the conversation turns to the worst night ever, I will have everyone beat. Seriously. Let me tell you about the night of March 16th and the very early morning of March 17th.

Monday night around 9pm I had a noticeable headache. That should have been my first sign, because I never get a headache or get sick. The headache was so bad, I opted to turn into bed early. Again, something that rarely, if ever, happens. At about 2:00 AM in the morning I woke up and was feeling quite light headed and somewhat disoriented. Basically it felt exactly like it does when you go to bed drunk and wake up half drunk/half hungover. I thought to myself, maybe I’m just a little dehydrated and need some fluids. Off to the kitchen. I stumbled into the kitchen and struggled to get a Gatorade from the fridge. I hit the floor like a ton of bricks, conking the back of my head and my elbow. All of this are things I learned later on the morning of March 17th.

I was on the floor of the kitchen passed out until I heard the some seriously loud knocking at the front door. Stumbling, I made my way to the door and was greeted by paramedics. I didn’t have the wherewithal to connect and comprehend why they were there. The rest is a little foggy. I was placed into an ambulance and driven to the UPMC Hospital near the University of Pittsburgh campus. I spent the next several hours receiving oxygen, getting a CAT scan, and undergoing a bunch of tests.

It wasn’t until about 7am on the morning of March 17th that I learned what had happened. Apparently, I was suffering from sever carbon monoxide poisoning. A normal healthy person has a 0% level of carbon monoxide in their body. A smoker has 5%. I had 27%. WTF? How did this happen. There was no answer on that yet. After being told why I was in the hospital they moved me over to receive the “serious” treatment. I had no idea, but the main course of treatment for carbon monoxide poisoning was spending time in a hyperbaric chamber. I can officially tell you that laying in a hyperbaric chamber is not fun. The chamber is designed to literally push out the carbon monoxide from your bloodstream and replace it with oxygen. Fascinating, effective, but still creepy.

Following my stint in the hyperbaric chamber I met with a homicide detective, yeap you heard me right, who was investigating the situation. Damn, only 2+ weeks in Pittsburgh and already someone was trying to put a hit on me :) In all seriousness though, he took my statement (pretty much everything you read so far) and filled me in on what happened. Basically someone left a maintenance vehicle running in a closed garage. The carbon monoxide from the vehicle made its way into all the condos next to it. My condo was the closest, which is why I was rocking a 27% on the carbon monoxide meter. The Pittsburgh Post Gazette covered the story; I’m the “one man in serious condition.”

After the interview I spent the next few hours undergoing a battery tests (I passed them all) and trying to convince the doctors to let me leave. My negotiation skills were quite strong and they agreed to let me leave. But, that’s when I realized I had a big problem. In the insanity that was the previous night, no one had the presence of mind to grab my shoes, pants, or wallet. So there I was standing in my shorts and a t-shirt trying to figure out how I’d get home. The hospital was nice enough to call me a cab and the cab driver was nice enough not to ask questions.

I made it home, paid the cab driver, took a shower, and hopped a plane to Chicago for some business meetings. That sounds nuts, I realize, but work doesn’t stop just because I’m poisoned :)

I wanted to write this post so that:

  1. I could get my story down on paper
  2. I could share with you all why I was noticeably absent lately from the blog, twitter, Facebook, etc.
  3. To encourage you all to purchase a Carbon Monoxide detector.

You can’t smell carbon monoxide. It can paralyze you and leave you unconsious. I got lucky because a guy living above me had a carbon monoxide detector that went off. He was the one who called 911. If he wasn’t there, who knows what would have happened. Let my story be a kick in the pants for you all. Run out to your local True Value and spend the less than $30.00 (usually) to keep you and your family safe.

The Project 100 – Get Ready For a Great Cause

As I’ve mentioned in the past, I’m really thrilled to be a part of The Project 100. Jeff Caswell came up with a great concept: invite 100 passionate interactive and social media opinion makers to share their thoughts on “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.” All of the opinions are going to be aggregated into a book that will be made available for sale to the public. Not only will you get an awesome book, filled with fantastic insights; you’ll also being helping a great cause. All of the proceeds from the book will be used to benefit the Susan G. Komen foundation.

Here’s a presentation that Jeff Caswell put together to help start the conversation and get people excited.

Men Don’t Do The Victoria’s Secret Thing This Year

I promise you that there is nothing more expected and boring than giving chocolate, flowers, and the obligatory special something from Victoria’s Secret for Valentine’s Day.  I suggest you pass on the genericized pseudo lingerie from Victoria’s Secret and instead up your game with offerings from Agent Provocateur. As this video demonstrates, there’s just a little something better about Agent Provocateur.


Find more videos like this on AdGabber

In all seriousness, I admire Agent Provacateur. They carefully manage their brand at every touch point.  The in store experience is amazing.  But, you won’t find these stores in every city.  Instead they’ve chosen to be selective about which markets to enter.  For example, you can most definitely find them in Sin City.  Their website delivers the type of sultry messaging and I’m sure generates the desired behavior from visitors.

Recently they started tweeting and blogging.  Their tweets and posts are right in line with the brands soul.  For example, a recent blog entry was titled The History of The Thong.  Again, they get who they are and they’re delivering.  Bravo.

While Victoria’s Secret has become the boring, expected, and conservative brand, Agent Provacateur has continued to own SEXY and be seen as something special.  So with that in mind, I urge you all to consider being bold this year for Valentine’s Day and foregoing the traditional Victoria’s Secret present for a real treat that will make a serious statement.

Goodbye D2Hs

The new Nikon D700 has proved to be an awesome camera.  So much so, that it was time to retire my beloved and trusted Nikon D2Hs.  The D2Hs served me admirably as I put it through roughly 50,000 shots.

It was the camera behind all of the pictures in the Cora 1 Photo A Day Project.  I took it to Italy, Mexico twice, New York, London and many other fantastic destinations.  It never once gave me a problem.

But, I was starting to feel the need for more resolution and full frame.  That’s where the D700 came in.  The camera is simply amazing.  Fast, sharp, awesome color fidelity, and thus far quite reliable.  I’m looking forward to seeing another 50,000 photos!

Goodbye D2Hs, you will be missed, but never forgotten.

$500 Worth Of Irony – The Beatles And The iPod

It’s been well documented that we’ll have a better chance at seeing flying cars than we will the entire The Beatles catalogue available for purchase on iTunes.  There was a point in time when there was litigation between Apple Corps. and Apple Computer because of how similar their logos were.

So, imagine my surprise when I came across a The Beatles – iPod special edition box set at Bloomingdales.

The box set contains:

  • Numbered 120G video iPod in classic black, etched with the Beatles’ logo on the front and Abbey Road on the back
  • All 13 original Beatles’ CDs, plus two masters and the “Love” CD
  • Engraved guitar pick
There are only 2500 of these available.  As a huge The Beatles fan this package excites me.  $500 is pretty steep, but dammit if this isn’t really cool and insanely ironic.  I’ve added it to my wish list :)
About
Head of Social Media at Walgreens. Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy.

I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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